Salesforce Business Analyst
- Persistent
- 8 - 11 years
- Pune
- 16 days ago
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Job Description
About Position:
Architecture & Solution Design Define target architecture for Data Cloud: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Calculated Insights, Identity Resolution rules, and Data Spaces. Map source systems ? unified profile (Sales, Service, Commerce, Marketing, Web/App, POS, ERP, AdTech, offline). Establish golden record strategy (deterministic/probabilistic matching, survivorship rules). Design real-time and batch ingestion patterns, cataloging, and lineage.
- Role: Salesforce Business Analyst
- Location: All Persistent Location
- Experience: 8+ Years
- Job Type: Full Time Employment
What You'll Do:
- Architecture & Solution Design Define target architecture for Data Cloud: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Calculated Insights, Identity Resolution rules, and Data Spaces. Map source systems ? unified profile (Sales, Service, Commerce, Marketing, Web/App, POS, ERP, AdTech, offline). Establish golden record strategy (deterministic/probabilistic matching, survivorship rules). Design real-time and batch ingestion patterns, cataloging, and lineage.
- Data Ingestion & Harmonization Architect connectors (Sales/Service Cloud, Marketing Cloud, Commerce, MuleSoft, S3, Kafka/Event Bus, Snowflake/Databricks, REST). Define harmonization: schema mapping, unification, transformations, calculated insights/metrics, enrichment (e.g., geos, lifecycle, LTV, churn). Implement consent & preference models aligned to GDPR, CCPA/CPRA, CAN-SPAM, CASL.
- Identity Resolution & Profile Unification Design identity graphs and identity rulesets (deterministic ? fuzzy/probabilistic as needed). Define survivorship logic (field-level precedence, recency, source trust scoring). Optimize profile stitching performance, data quality, and monitoring.
- Segmentation, Activation & Personalization Architect audience segmentation (rule-based, AI-driven, calculated insights). Enable activation to downstream channels: Marketing Cloud/Journey Builder, Personalization (Interaction Studio), Sales/Service, Commerce, Ad platforms, Mobile, Web SDKs. Define real-time eventing patterns for triggers (web/app interactions, service events, lifecycle milestones).
- Governance, Security & Compliance Implement Data Spaces, data classification, PII handling, field-level security, and data minimization. Establish data retention, purging, obfuscation, and audit trails. Ensure compliance with privacy-by-design, consent propagation, and DSR (Data Subject Requests).
- DevOps, Observability & Operations Set up CI/CD for Data Cloud metadata (where supported), configuration versioning, and environment strategy. Define monitoring, alerting, and SLAs for pipelines, match jobs, and activations. Create runbooks, backup/restore, and disaster recovery procedures.
Expertise You'll Bring:
- Stakeholder Management & Delivery Translate business goals into architectural blueprints and implementation roadmaps
- Lead architecture reviews, estimation, and technical governance across squads.
- Partner with Marketing, CRM, Data/Analytics, Privacy/Legal, Security teams; mentor engineers.
- Stakeholder Management & Delivery Translate business goals into architectural blueprints and implementation roadmaps. Lead architecture reviews, estimation, and technical governance across squads. Partner with Marketing, CRM, Data/Analytics, Privacy/Legal, Security teams; mentor engineers.
Benefits:
- Competitive salary and benefits package
- Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications
- Opportunity to work with cutting-edge technologies
- Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
- Annual health check-ups
- Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents
Values-Driven, People-Centric & Inclusive Work Environment:
Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.
- We support hybrid work and flexible hours to fit diverse lifestyles.
- Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
- If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment
Let's unleash your full potential at Persistent - persistent.com/careers
"Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind."
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: IT & Information SecurityRole Category: IT Infrastructure ServicesRole: IT Infrastructure Services - OtherEmployement Type: Full timeContact Details:
Company: PersistentLocation(s): Pune
Keyskills: MC Advanced Cross Channel Salesforce Platform Salesforce Marketing Cloud
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