Product Marketer
- Sensiple
- 4 - 9 years
- Chennai
- 12 days ago
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Job Description
Preferred Qualities: Mandatory
- Develop clear, differentiated product positioning and value propositions
- Create compelling product/service messaging
- Conduct market, customer, and competitive research
- Enable sales teams with clear product narratives
- Create sales-facing assets such as pitch decks, one-pagers, battle cards
Key Responsibilities
Establish a communication strategy and implement across platforms and channels to increase brand and product awareness internally and externally.
- Generate Leads and instill loyalty with our end users through creating engaging, targeted content for each country in-house for own channels (web and social media).
- Keep a close relationship with the technical and sales team to build a communication strategy that meets market needs and drives growth.
- Identify opportunities to maximize Sensiple's brand visibility through our digital channels.
- External agency management and liaison.
- Implement and maintain brand identity and guidelines in collaboration with our creative team.
- Work collaboratively with the Product Managers to improve visibility of our products and ensure accurate presentation of data used by internal and external stakeholders.
- Set, work towards, and follow up on KPIs in relation to the overall marketing goals, as well as track and measure ROI and deliver reports on communication efforts.
- Plan and deliver marketing campaigns on multiple digital platforms.
- Create and take ownership of the communications strategies for new product launches as part of the wider Go to Market Strategy.
Key Skills:
- Go-To-Market Strategies
- Branding
- Story-boarding product/service presentations
- Social Media Marketing
- Analyst engagement (preferable)
- Competitor analysis
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Product MarketingEmployement Type: Full timeContact Details:
Company: SensipleLocation(s): Chennai
Keyskills: Competitor Analysis Go-to-market Strategy Product Positioning Sales Enablement Product Strategy Gtm Strategy Gtm Product Promotion Product Launch Product Branding Market Research Competitive Analysis
Sensiple
Dreamworld Solutions is a professionally managed by professionals working with a common goal which is customer satisfaction. No matter what the project is and no matter what we need to do. We do not do 100 things, we only do Java and do it best.
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