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PPC Analyst @ SoftProdigy

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 PPC Analyst

Job Description

Job Summary
We are looking for a motivated Ads Specialist & CRM Automation Executive to join our marketing team and support the execution of high-performing paid advertising campaigns and CRM automation workflows. The ideal candidate will have 4-5 years of hands-on experience and a strong interest in performance marketing, lead generation, and marketing automation.
Key Responsibilities
Paid Advertising (Primary):
  • Plan, execute, and optimize paid ad campaigns across Google Ads, Meta (Facebook & Instagram), and other relevant platforms
  • Conduct keyword research, audience targeting, and ad copy coordination
  • Monitor campaign performance, budgets, ROAS, CPL, and conversion metrics
  • Perform A/B testing on creatives, audiences, and landing pages
  • Implement conversion tracking, pixels, and events in coordination with the tech team
  • Share regular performance insights and reports with the marketing team
CRM & Marketing Automation:
  • Set up, manage, and optimize CRM tools (HubSpot, Zoho, Salesforce, or similar)
  • Build automated workflows for lead nurturing, follow-ups, and remarketing
  • Configure email, WhatsApp, and SMS automation journeys
  • Ensure accurate lead capture, tagging, scoring, and pipeline management
  • Sync CRM data with ad platforms for retargeting and audience building
Required Skills & Qualifications
  • 4-5 years of experience in paid advertising and CRM automation
  • Hands-on experience with Google Ads and Meta Ads Manager
  • Working knowledge of CRM platforms and marketing automation tools
  • Understanding of conversion tracking, pixels, and analytics (GA4 preferred)
  • Strong analytical, communication, and collaboration skills
Good to Have
  • Experience with automation tools like Zapier, Make, or Webhooks
  • Understanding of lead funnels, CRO, and remarketing strategies
  • Exposure to email marketing platforms and WhatsApp APIs
  • Basic knowledge of SEO and digital marketing concepts
What We Offer
  • Opportunity to work closely with a collaborative marketing team
  • Exposure to performance marketing and automation projects
  • Growth-oriented environment with learning and upskilling opportunities
  • Competitive compensation based on experience



Required Skills



PPC
CRM Automation

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Social Media Marketing
Employement Type: Full time

Contact Details:

Company: SoftProdigy
Location(s): Mohali, Chandigarh

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Keyskills:   CRO Automation Email marketing Analytical SMS SEO Digital marketing Analytics CRM Salesforce

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SoftProdigy

SoftProdigy System Solutions Pvt. Ltd. offers technology services across blockchain, AI/ML, open-source development, and digital transformation. With roles in full-stack engineering, content writing, and business development, the company supports global clients through innovative software solutions ...

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