Salesforce Marketing Cloud Architect
- Rightwave
- 10 - 12 years
- Noida, Gurugram
- 7 days ago
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Job Description
Job Summary
We are seeking a Salesforce Marketing Cloud Architect to define and own the overall SFMC architecture strategy, ensuring scalability, security, and seamless integration with enterprise systems. The role involves designing enterprise-level data models, integration frameworks, and cross-channel journey architecture while governing best practices and platform roadmap.
Qualifications
B.Tech, BE, MCA, M.Tech, MBA with Technical Specialization.
Required Skills
- 7+ years of hands-on SFMC (ExactTarget) experience
- Expert-level knowledge across Journey Builder, Automation Studio, Contact Builder, Email & Mobile Studio
- Strong expertise in AMPscript, SSJS, SQL, REST/SOAP APIs
- Deep understanding of data architecture, identity resolution, and Customer 360 strategy
- Experience with complex integrations (CRM, CDP, Data Warehouses, Middleware like MuleSoft)
- Experience in multi-BU, multi-brand SFMC implementations
- Knowledge of GDPR, consent management, and data governance
- Experience with CI/CD, version control, and release management
- Ability to translate business requirements into scalable technical architecture
- Own end-to-end architectural documentation, technical blueprints, integration design, and platform governance standards.
- Own strategic client reporting and executive presentations, articulating marketing ROI, customer lifecycle growth, data-driven growth insights and long-term digital transformation roadmap.
Key Responsibilities
- Define SFMC enterprise architecture and solution blueprint
- Design scalable data models, integration frameworks, and cross-channel journey architecture
- Define API and event-driven integration strategy
- Lead architecture reviews, governance, and technical design approvals
- Ensure security, compliance, and data governance best practices
- Establish DevOps, deployment, and performance optimization standards
- Guide Leads and Consultants on platform best practices
- Drive SFMC platform roadmap, innovation, and scalability initiatives
Certifications (Preferred)
- Marketing Cloud Consultant
- Marketing Cloud Developer
- Salesforce Technical Architect (CTA) Good to have
About the Organization
RightWave's innovative approach to marketing automation - Marketing Automation as a Service (MaaS) - provides B2B companies the ability to have quick and successful adoption of marketing automation without traditional lengthy and complex implementations. It allows marketers to do sophisticated campaigns while RightWave manages all data, quality, and technology aspects. Customers get the most out of marketing and CRM applications, build deeper intelligence about their prospects, and deliver high-impact marketing without needing an army of technical experts. Working with RightWave, customers implement marketing automation easily, launch complex campaigns successfully, and manage data efficiently. This leads to increased ROI, faster results, and better productivity.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Customer Success, Service & OperationsRole Category: Customer SuccessRole: Customer Success - OtherEmployement Type: Full timeContact Details:
Company: RightwaveLocation(s): Noida, Gurugram
Keyskills: Exacttarget CI Audience Builder Ci/Cd Ampscript SQL Email Studio REST Journey Builder Salesforce Marketing Cloud API Rest Soap Gdpr ssjs
Rightwave
RightWave’s Marketing Automation as a Service™ (MaaS) provides B2B companies the ability to have successful marketing automation adoption without traditional lengthy and complex implementations, time-consuming hiring and training of marketing operations personnel and added consulting co...
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