Business Development Manager @ Rhea Healthcare

Job Description

Business Development Manager - Healthcare / IVF Sales

Company: NOVA IVF Fertility

Industry: Healthcare / IVF / Hospitals

Functional Area: Sales, Business Development

Role Category: Medical Sales / Healthcare BD

Job Type: Full Time, Permanent

Job Location: Cochin & Kodangallur, Kerala

About Nova IVF Fertility: Nova IVF Fertility is one of Indias leading fertility care providers, delivering evidence-based IVF treatments through a strong network of centers across the country. Backed by global clinical expertise, Nova IVF combines advanced reproductive technology with ethical medical practices. The organization is known for high clinical standards, doctor-led care, and patient-centric outcomes.

Job Summary:

We are hiring an experienced Business Development Manager (BDM Healthcare / IVF) to drive referral-based sales growth by managing OB-GYN / Gynecologist / Referral Doctor networks. The role involves doctor engagement, IVF referrals, healthcare sales strategy execution, field sales operations, and achieving zone-level targets through structured medical marketing activities such as CMEs, workshops, and medical camps.

Key Responsibilities:

• Drive healthcare sales and business development through OB-GYN referral networks
• Build, manage, and expand Gynecologist / OB-GYN / Referral Doctor relationships
• Implement Annual Operating Plan (AOP) and zone-wise sales targets
• Conduct regular field sales visits to doctors, clinics, and hospitals
• Oversee BD Executives / Medical Representatives for doctor coverage and productivity
• Personally engage key OB-GYN doctors to establish long-term referral tie-ups
• Generate and convert new doctor referrals and healthcare leads.
• Plan and execute CMEs, doctor meets, workshops, fertility camps
• Conduct competitor analysis, market research, and territory mapping
• Explore new geographies, untapped markets, and referral opportunities
• Coordinate with Finance for timely referral incentive / referral bonus payments
• Maintain center-level sales MIS, referral data, and dashboards
• Submit monthly sales reports, activity trackers, and pipeline updates

Candidate Profile:

• Any Graduate (B.Pharm / Pharmacy graduates preferred)
• 3-5 years of experience in Healthcare / IVF / Pharma / Hospital Sales
• Strong exposure to doctor referrals, OB-GYN engagement, or medical sales
• MBA / PG in Marketing or Hospital Management Added Advantage
• Excellent communication, persuasion, and relationship management skills
• Willingness to travel extensively across assigned Kerala territories.

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Keyskills:   Healthcare Sales Ivf Pharmaceutical Sales Referral Sales Territory Sales Healthcare Marketing Medical Sales Business Development Manager Medical Marketing Ivf Marketing BDM Hospital Sales