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Lead Product Designer (Design Systems) @ People Group

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 Lead Product Designer (Design Systems)

Job Description

The Role


As our Product Designer (Growth), youll be the creative growth hacker behind our user journeys crafting delightful experiences that drive acquisition, activation, retention, and revenue

Youll mix design thinking with data wizardry to craft experiments that boost conversions, optimize funnels, and supercharge engagement.

If A/B tests excite you more than A/B roads this is your jam


What Youll Do


Drive growth design initiatives across acquisition, activation, retention & monetization
Design and optimize conversion funnels from first click to lifelong connection
Lead A/B tests and experiments that move key metrics (CAC, LTV, conversion, retention)
Own critical growth touchpoints sign-up flows, profile completion, subscriptions, referrals
Translate user insights & data into impactful design solutions
Build scalable design systems that support rapid growth experiments
Collaborate with Growth PMs, Data Analysts & Engineers to uncover opportunities
Continuously test, iterate, and refine experiences post-launch
Champion a growth design culture spread the love for experimentation & impact-driven design


Focus Areas


User Acquisition & Conversion Optimization
Onboarding & Activation Design
Subscription & Monetization Flows
Retention & Re-engagement Campaigns
Referral & Viral Growth Mechanisms
Personalization & Recommendation Interfaces


What Were Looking For


Bachelors/Masters from IIT, BITS, NID, or equivalent
5-8 years of full-stack product design experience with proven growth wins
Strong portfolio showcasing conversion-boosting designs
Experience with A/B testing & data-driven design
Proficiency in Figma, prototyping & analytics tools
Understanding of subscription models & pricing psychology
Experience designing for web + mobile at scale
Analytical mindset you see numbers, and think design


Bonus Points For


Experience with subscription or marketplace products
Background in Conversion Rate Optimization (CRO)
Familiarity with international markets & localization
Knowledge of AI-powered personalization & recommendations


Why Youll Love It Here


Work on products that actually change lives
Collaborate with smart, passionate teams
See your design decisions directly impact millions
Learn, experiment, and grow every single day

Ready to design for love and growth?
Lets make the world fall in love one pixel at a time Role & responsibilities


Job Classification

Industry: Software Product
Functional Area / Department: UX, Design & Architecture
Role Category: UI / UX
Role: UI / UX Designer
Employement Type: Full time

Contact Details:

Company: People Group
Location(s): Mumbai

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Keyskills:   design system Product Design

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People Group

Shaadi.com, part of Anupam Mittal promoted People Group, is one of India's best known Internet brands and the worlds largest matrimonial service. It was founded with one simple objective - to provide a superior matchmaking experience to Indians all over the world. The company pioneered online matrim...