Copywriter Financial Services
- Crescendo Global
- 3 - 7 years
- Mumbai
- 9 days ago
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Job Description
Role: Copywriter Financial Services
Location: Mumbai (Work from Office / Hybrid as applicable)
Experience: 47 Years
Industry: Financial Services / BFSI / Fintech / Broking / Wealth Management
Summary
We are looking for a seasoned Copywriter with strong financial services experience to craft high-impact, conversion-driven, and compliant copy across brand, product, and performance marketing channels.
This role is ideal for a pure-play copywriter who understands BFSI products and can translate complex financial concepts into sharp, persuasive, and customer-friendly communication. You will work closely with internal stakeholders including Marketing, Product, Design, and Compliance to deliver copy that builds trust, drives engagement, and supports business growth.
Your Future Employer
Join a leading financial services organization where copywriting is central to brand credibility and customer acquisition. You will be part of a collaborative, fast-paced marketing environment that values clarity, compliance, creativity, and performance.
Responsibilities
Copywriting & Brand Communication
- Write clear, compelling, and conversion-focused copy for websites, landing pages, mobile apps, emails, banners, push notifications, and digital campaigns.
Develop brand copy, product copy, UX copy, and marketing copy aligned with the brand tone and financial regulations.
Craft persuasive messaging for performance marketing including paid ads, CTAs, onboarding journeys, and lead funnels.
Financial Copywriting Expertise
- Simplify complex financial topics such as investment products, trading platforms, global markets, derivatives, regulations, and workflows into easy-to-understand copy.
Ensure all copy is accurate, compliant, and aligned with BFSI regulatory guidelines.
Cross-Functional Collaboration
- Work closely with Product, Design, Marketing, Compliance, and CX teams to develop end-to-end communication across customer touchpoints.
Participate in brainstorming, campaign planning, and copy reviews to improve messaging effectiveness.
Performance & Optimisation
- Optimize copy to improve CTR, CVR, engagement, activation, and retention metrics.
A/B test headlines, CTAs, and messaging to enhance performance outcomes.
Editing & Quality Control
- Edit, proofread, and refine copy to maintain high editorial standards, consistency, and brand voice across platforms.
Requirements
- 47 years of copywriting experience, with mandatory exposure to financial services / BFSI / fintech / broking / wealth management.
Experience working directly with financial services companies OR via a marketing/creative agency serving BFSI clients.
Strong portfolio showcasing brand copywriting, performance copywriting, and product/UX copy.
Proven ability to write compliance-friendly financial copy without losing creativity or clarity.
Excellent command over English language, grammar, storytelling, and persuasion techniques.
Comfortable working in a fast-paced, deadline-driven environment.
Understanding of financial products, markets, trading platforms, investment terminology is a strong plus.
Whats in It for You?
- Opportunity to work on high-visibility financial products and campaigns.
Hands-on collaboration with Product, Compliance, and Growth teams.
Strong exposure to brand building + performance marketing copywriting.
Competitive compensation and long-term career growth in BFSI marketing.
How to Apply
Interested candidates can apply by sharing their updated resume and copywriting portfolio to ta*u@cr***********p.in
Disclaimer
Due to a high volume of applications, only shortlisted candidates will be contacted.
Job Classification
Industry: Financial ServicesFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: CopywriterEmployement Type: Full timeContact Details:
Company: Crescendo GlobalLocation(s): Mumbai
Keyskills: Copy Writing Copywriter Financial Services Compliance Copywriting long form content short form content Blogs Financial Copywriting Proof Reading Product Copywriter BFSI Copywriter Fintech Copywriter UX Copywriter
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