Performance Marketing Manager
- OYO
- 3 - 5 years
- Noida, Gurugram
- 4 months ago
- Email to a friend
- Report this job
Job Description
Growth I' Manager
We are seeking a results-oriented Growth Marketing Manager with strong expertise in SEM, UAC, remarketing, and conversion optimization. The role involves managing performance campaigns end-to-end, improving acquisition efficiency, and driving measurable growth across digital channels.
What Youll Do
- Plan, execute, and optimize SEM campaigns across Google Ads and relevant search platforms.
- Manage UAC to scale app installs and improve in-app conversions.
- Develop and optimize remarketing and retargeting strategies, including display remarketing,and app re-engagement campaigns.
- Lead conversion rate optimization efforts across landing pages, funnels, and user journeys.
- Conduct A/B tests on creatives, audiences, and bidding strategies to improve campaign ROI.
- Track and analyze performance metrics like CAC, LTV, ROAS, CTR, and CVR to derive actionable insights.
- Collaborate closely with product, design, analytics, and content teams to align growth objectives and execute campaigns effectively.
- Maintain accurate tracking and attribution using GA4, MMPs, and platform analytics tools.
What We're Looking For
- 4+ years of experience in performance/growth marketing for digital-first or high-
growth online brands.
- Proven hands-on expertise in SEM, UAC, remarketing, and optimizing conversion
funnels.
- Strong analytical skills with experience using GA4, Google Ads, Firebase, Apps Flyer/Singular, and performance dashboards.
- Ability to independently manage large budgets and deliver against ROI targets.
- Strong communication, project management, and cross-functional collaboration skills.
- Experience in fast-paced, experiment-driven environments is preferred.
Job Classification
Industry: Travel & TourismFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: OYOLocation(s): Noida, Gurugram
Keyskills: Performance Marketing Google Ads Facebook Ads Growth Marketing Meta Ads Paid Marketing
Similar positions
OYO
Astroyogi - India's largest marketplace of spiritual sciences across technology platforms and partners. Currently, we have an enthusiastic and dynamic team of 90 members that manage a cross section of functions, including product, technology, sales, marketing, operations and content. Astroyogi is...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in