Performance Marketing Specialist (SEO and PPC)
- Ark Solutions
- 3 - 4 years
- Mumbai
- 7 months ago
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Job Description
for a passionate SEO & PPC Specialist with a minimum of 3 4 years of experience to join our marketing team. In this role, you ll be responsible for driving traffic, increasing conversion, and boosting our online presence through both organic and paid search marketing. You will collaborate with the marketing team, data team and business stakeholders to build, manage, and optimize digital campaigns across platforms.- Develop and implement SEO strategies (on-page, off-page, and technical) to drive quality traffic.
- Perform regular site audits, keyword research, competitive analyses, and recommend actionable improvements.
- Plan, build, and manage PPC campaigns (Google Ads, Bing, social platforms) for maximum efficiency and ROI.
- Monitor campaign performance using tools like Google Analytics, Search Console, and SEMrush , and optimize based on data insights.
- Maintain site health by addressing site errors, broken links, page load times, mobile responsiveness, and schema implementation.
- Stay updated with the latest SEO, PPC, and digital marketing trends, ensuring best practices are implemented.
- Collaborate with content, design, and development teams to implement SEO and PPC recommendations effectively.
- Prepare regular performance reports and dashboards for stakeholders, highlighting key metrics and actionable insights.
- 3 4 years of experience in SEO and PPC roles, with a proven track record of success.
- Strong knowledge of SEO best practices, ranking factors, and link-building strategies.
- Hands-on experience with platforms and tools like Google Ads, Bing Ads, Facebook Business Manager, GA4, GTM, Ahrefs, SEMrush, Screaming Frog , or equivalents.
- Ability to analyze data, spot trends, and make data-driven decisions.
- Strong understanding of conversion tracking , attribution, and funnel optimization.
- Excellent communication, collaboration, and problem-solving skills.
- A results-driven mindset and a focus on achieving campaign KPIs.
- Experience working in e-commerce or SaaS environments.
- Knowledge of HTML/CSS/JavaScript for making basic site edits.
- Experience with App Store Optimization (ASO) .
- Understanding of marketing automation platforms (HubSpot, Marketo, etc.).
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Creative MarketingEmployement Type: Full timeContact Details:
Company: Ark SolutionsLocation(s): Mumbai
Keyskills: PPC Assurance Google Analytics Schema Javascript HTML Link building SEO Digital marketing marketing automation
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Ark Solutions
Arrk Group India is a technology company specializing in developing scalable platforms to meet the needs of customers. With over 23 years of industry experience, we enable organizations to implement disruptive technologies for business transformation. Our focus is on helping both public and private ...
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