Marketing Operations Executive
- eG Innovations
- 2 - 4 years
- Chennai
- 1 month ago
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Job Description
eG Innovations is a global leader in IT performance monitoring and digital experience management. We have teams across the US, Europe and Asia with local teams in 17 countries and customers in over 40 countries
Role Overview
The Marketing Operations Executive plays a critical role in fueling the companys growth engine by ensuring a steady flow of high-quality, well-managed leads into the sales pipeline. This role sits at the intersection of marketing, data, and sales, enabling data-driven decision-making and seamless execution of global marketing campaigns.
By maintaining clean CRM data, supporting targeted campaigns, and enabling efficient lead distribution.
Key Responsibilities
- Perform data mining by analyzing social media platforms and web sources to identify and target potential prospects.
- Research and build qualified lead lists based on defined criteria and campaign requirements.
- Upload and manage leads in Salesforce (SF), ensuring data accuracy and completeness.
- Assign and distribute leads within Salesforce as per defined processes.
- Mine and update leads on an ongoing basis to support sales and marketing initiatives.
- Generate and export lead lists and reports from Salesforce and HubSpot as required.
- Manage and support social media posts to enhance brand visibility and lead engagement.
- Maintain clean and organized CRM data and follow lead management best practices.
Skills & Requirements
- 23 years of experience in marketing operations, data mining, lead generation, or a related role.
- Experience in data mining, web research, and social media analysis.
- Hands-on experience with Salesforce and HubSpot CRM tools.
- Basic understanding of lead generation and digital marketing processes.
- Strong attention to detail and ability to manage large datasets accurately.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: eG InnovationsLocation(s): Chennai
Keyskills: Marketing Operations Lead Generation Marketing Automation Hubspot Crm Data Mining Salesforce CRM
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