Salesforce Marketing Cloud (SFMC) Technical Architect
- Cognizant
- 8 - 12 years
- Chennai
- 4 days ago
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Job Description
CXCRM Architect
Technical Architect
Greeting from Cognizant.
We are hiring on Salesforce Marketing Cloud (SFMC)
Skill:- Salesforce Marketing Cloud (SFMC)
Experience:- 8 Years to 12 Years
Location:- Hyderabad, Bangalore, Pune, Chennai, Kolkata, Noida, Gurgaon, Mumbai, Coimbatore
Job Title: Technical Architect
Experience: 8 Years to 12 Years
Roles & Responsibilities:
- Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platform of SFMC
- Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
- Experience in analysing business requirements and map them to technical flows.
- Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender's Configuration
- Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data
- Experience of integrating with web analytics tools like Google Analytics. Various Report configuration and creation.
Technical Expertise/ Skills & Experience:
- Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Centre for channels like email, direct mail, SMS, mobile push, call centre, web etc.
- Understanding of the Marketing Cloud modules Email Studio, Mobile Studio, Automation Studio, Web Studio etc
- Understanding of HTML & Scripting language AMP Script & SSJS
- Strong in SQL query
- Understanding of new modules like Personalization (IS), Data Cloud, Einstein, AI Intelligence tool - Datorama.
- Perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations.
- Develop and maintain responsive Layout Templates, personalized Emails templates and Triggered Emails using Media Queries
- Data Model setup using List, Groups and Data Extensions
- Opt In/Opt Out Management using Public Lists and Publication Lists
- Excellent communication skills
- Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behaviour
- Integration: API, Sales and Service Cloud or any other external sources
- Configure Emails, SMS, Push, Line, WhatsApp messages for cross channel journeys
Mandatory:
- Certification in SFMC- Email Specialist & Developer
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Engineering - Software & QARole Category: Software DevelopmentRole: Technical ArchitectEmployement Type: Full timeContact Details:
Company: CognizantLocation(s): Chennai
Keyskills: digital marketing studio orchestration microsoft dynamics service cloud saas sales channel marketing sales sql marketing automation analytics salesforce marketing salesforce marketing cloud web technologies journey builder html sfmc communication skills crm architecture
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