Your browser does not support javascript! Please enable it, otherwise web will not work for you.

Salesforce Marketing Cloud (SFMC) Technical Architect @ Cognizant

Home > Software Development

Cognizant  Salesforce Marketing Cloud (SFMC) Technical Architect

Job Description

CXCRM Architect

Technical Architect

Greeting from Cognizant.

We are hiring on Salesforce Marketing Cloud (SFMC)

Skill:- Salesforce Marketing Cloud (SFMC)
Experience:- 8 Years to 12 Years
Location:- Hyderabad, Bangalore, Pune, Chennai, Kolkata, Noida, Gurgaon, Mumbai, Coimbatore
 

Job Title: Technical Architect

Experience: 8 Years to 12 Years

Roles & Responsibilities:

  • Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platform of SFMC
  • Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
  • Experience in analysing business requirements and map them to technical flows.
  • Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender's Configuration
  • Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data
  • Experience of integrating with web analytics tools like Google Analytics. Various Report configuration and creation.

Technical Expertise/ Skills & Experience:

  • Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Centre for channels like email, direct mail, SMS, mobile push, call centre, web etc.
  • Understanding of the Marketing Cloud modules Email Studio, Mobile Studio, Automation Studio, Web Studio etc
  • Understanding of HTML & Scripting language AMP Script & SSJS
  • Strong in SQL query
  • Understanding of new modules like Personalization (IS), Data Cloud, Einstein, AI Intelligence tool - Datorama.
  • Perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations.
  • Develop and maintain responsive Layout Templates, personalized Emails templates and Triggered Emails using Media Queries
  • Data Model setup using List, Groups and Data Extensions
  • Opt In/Opt Out Management using Public Lists and Publication Lists
  • Excellent communication skills
  • Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behaviour
  • Integration: API, Sales and Service Cloud or any other external sources
  • Configure Emails, SMS, Push, Line, WhatsApp messages for cross channel journeys

Mandatory:

  • Certification in SFMC- Email Specialist & Developer

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Engineering - Software & QA
Role Category: Software Development
Role: Technical Architect
Employement Type: Full time

Contact Details:

Company: Cognizant
Location(s): Chennai

+ View Contactajax loader


Keyskills:   digital marketing studio orchestration microsoft dynamics service cloud saas sales channel marketing sales sql marketing automation analytics salesforce marketing salesforce marketing cloud web technologies journey builder html sfmc communication skills crm architecture

 Fraud Alert to job seekers!

₹ Not Disclosed

Similar positions

Adobe Commerce Architect

  • Cognizant
  • 14 - 17 years
  • Hyderabad
  • 15 hours ago
₹ Not Disclosed

Commerce Solution Architect

  • Cognizant
  • 18 - 24 years
  • Hyderabad
  • 22 hours ago
₹ Not Disclosed

Public Key Infrastructure (PKI) Architect

  • Cognizant
  • 10 - 13 years
  • Chennai
  • 2 days ago
₹ Not Disclosed

Salesforce Project Manager

  • Wipro
  • 10 - 15 years
  • Hyderabad
  • 3 days ago
₹ 5-45 Lacs P.A.

Cognizant

Cognizant