Salesforce Marketing Cloud Developer
- Infobeans
- 4 - 7 years
- Pune
- 28 days ago
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Job Description
Job Description: Salesforce Marketing Cloud Specialist
Position: Salesforce Marketing Cloud Specialist
Experience Required: 46 years
Location: Pune
Employment Type: Full-time
About the Role
We are looking for an experienced Salesforce Marketing Cloud Specialist who can lead end-to-end marketing automation initiatives, manage multi-channel campaigns, and collaborate with cross-functional teams to drive personalized customer engagement. The ideal candidate should have hands-on experience across SFMC modules, strong technical capability, and a deep understanding of digital marketing strategies.
Key Responsibilities
Design, build, and optimize Marketing Cloud journeys, automations, and campaigns.
Develop and execute personalized, multi-channel marketing campaigns (Email, SMS, Push, Social, Web).
Work with Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder.
Create dynamic, personalized email templates using AMPscript, HTML/CSS, and SSJS.
Build SQL queries within Marketing Cloud for segmentation and data management.
Integrate Marketing Cloud with Salesforce CRM and other external systems.
Manage data extensions, contact models, and subscriber lists for targeted campaigns.
Monitor campaign performance and provide actionable insights through analytics and reporting.
Ensure compliance with data privacy regulations and internal policies.
Collaborate with marketing, sales, and technical teams to align business needs with platform capabilities.
Troubleshoot campaign issues, resolve technical problems, and optimize processes.
Required Skills & Qualifications
46 years of hands-on experience in Salesforce Marketing Cloud.
Strong experience with Automation Studio, Journey Builder, Email Studio, and other SFMC modules.
Proficiency in AMPscript, SQL, HTML, CSS, and basic SSJS.
Experience with REST/SOAP APIs and Marketing Cloud integrations.
Solid understanding of data modeling, segmentation, and campaign workflows.
Experience working with Salesforce CRM and Contact model.
Strong analytical and problem-solving skills with attention to detail.
Excellent communication and collaboration skills.
Preferred Certifications
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Administrator / Consultant
Salesforce Marketing Cloud Developer (Added advantage)
Nice-to-Have
- Experience with CDP (Customer Data Platform)
- Knowledge of marketing analytics, attribution, and customer lifecycle management
- Exposure to other Salesforce Clouds (Sales/Service Cloud)
- Exposure to Salesforce Account Engagement (Pardot)
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: IT & Information SecurityRole Category: IT & Information Security - OtherRole: IT & Information Security - OtherEmployement Type: Full timeContact Details:
Company: InfobeansLocation(s): Pune
Keyskills: Journey Builder Ampscript Mobile Studio Email Studio Automation Studio Salesforce Marketing Cloud
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