Assistant Manager - Marketing, Newton
- Affle
- 3 - 5 years
- Noida, Gurugram
- 8 months ago
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Job Description
Were looking for a driven and experienced Senior Marketing Executive to join our growing marketing team. Youll be at the forefront of our digital marketing effortsowning campaigns, optimizing performance, and playing a critical role in lead generation and nurturing. If you're passionate about marketing automation, paid campaigns, and all things digital, this ones for you.
Key Responsibilities :
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Plan and execute multi-channel digital marketing campaigns focused on lead generation and brand awareness including but not limited to Case Studies, Blogs, Emails
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Manage and optimize paid advertising campaigns across Google, LinkedIn, Meta, and other relevant platforms
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Create and maintain email workflows, landing pages, lead nurturing sequences, and performance reports in HubSpot
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Implement and refine lead scoring, segmentation, and automation strategies to move leads through the funnel
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Plan and execute on-page and off-page SEO strategies to improve search visibility, keyword rankings, and organic traffic
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Handle day-to-day social media management (organic + paid) to boost engagement and traffic
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Proficient in creating clear, engaging, and SEO-optimized content tailored to target audiences across various digital platforms.
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Monitor campaign performance using Google Analytics, HubSpot, ad platform dashboards, and report on KPIs
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Work closely with cross-functional teams (sales, design, content) to ensure brand and message alignment
Qualification:
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3 - 4 years of hands-on experience in digital marketing, with strong expertise in SEO, paid ads, and HubSpot (Preferred Marketing Automation tool)
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Proven ability to manage paid advertising campaigns across platforms like Google, LinkedIn, and Meta
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Strong understanding of SEO strategies (on-page, off-page, technical) with a track record of driving organic traffic
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Proficiency in using Google Analytics, HubSpot, and other relevant tools for campaign optimization and reporting
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Excellent communication and project management skills with the ability to manage multiple campaigns simultaneously
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Strong communication skills, with the ability to collaborate effectively across teams.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: AffleLocation(s): Noida, Gurugram
Keyskills: digital marketing digital project management advertising marketing management marketing automation seo strategies marketing marketing campaigns paid media campaigns media management google analytics seo hubspot brand awareness communication skills
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