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DV360 SME Programmatic Advertising @ Cognizant

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 DV360 SME Programmatic Advertising

Job Description

DV360 SME Programmatic Advertising


About the Role

We are hiring a DV360 Subject Matter Expert (SME) to support and optimize programmatic display and video advertising campaigns on a leading demand-side advertising platform.

This is a customer-facing, consultative support role focused on campaign setup, optimization, troubleshooting, and performance analysis.

Key Responsibilities

Campaign Management & Support

Support advertisers and agencies on programmatic display, video, and audio campaigns

Handle voice, chat, and email support interactions

Assist with campaign setup, trafficking, and optimization

Monitor pacing, delivery, and performance metrics

Programmatic & Technical Expertise

Work with inventory sources such as open exchange, PMP, and preferred deals

Support audience targeting

Troubleshoot issues related to delivery, creatives, targeting

Optimization & Analytics

Analyze performance data and provide optimization recommendations

Support bid strategies, budgets, frequency caps, and reach goals

Assist with A/B testing and performance experiments

Cross-Functional Collaboration

Coordinate with internal product, engineering, and operations teams

Escalate and track platform or delivery issues

Contribute to documentation and process improvements

Mandatory Skills & Expertise

DV360 (Display & Video 360) hands-on experience

Programmatic advertising fundamentals

Campaign trafficking & optimization

Audience targeting & inventory buying

Performance analysis & reporting

Troubleshooting & root cause analysis

Client-facing communication skills

Experience & Eligibility

Total Experience: 4+ years in digital/programmatic advertising

DV360 Experience: 2+ years hands-on

Role Level: SME (Subject Matter Expert)

Work Model & Shifts

Work Mode: 100% Work From Office

Shift: 247 Rotational Shifts

Weekly Offs: As per business roster


Job Location -Hyderabad

Interview Process

Interview Mode: Microsoft Teams Video Interview

Interview Scheduling: Resume-shortlisted candidates will be contacted

Job Classification

Industry: BPM / BPO
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Digital Marketing - Other
Employement Type: Full time

Contact Details:

Company: Cognizant
Location(s): Hyderabad

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Keyskills:   Video Advertising Digital Marketing Display Ads dv 360 Degree Marketing Trafficking Campaigns 360 Display Video Optimization Google Ads programmatic client

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Cognizant

Cognizant