Marketing Executive
- Manipal Hospitals
- 0 - 3 years
- Bengaluru
- 2 months ago
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Job Description
Job Title: Telecaller Referral Patient Marketing
Department: Marketing / Business Development
Experience: Freshers / 01 year
Role Objective
To support the hospitals referral marketing efforts by connecting with referred patients telephonically, providing accurate information, facilitating appointments, and ensuring timely follow-ups to improve patient conversion and experience.
Roles & Responsibilities
- Make outbound calls to referred patients received from doctors, clinics, corporates, and marketing teams.
- Explain hospital services, specialties, doctor availability, and appointment procedures clearly and courteously.
- Coordinate and confirm OPD appointments, investigations, and consultations.
- Follow up with referred patients to ensure visit confirmation and reduce drop-outs.
- Maintain accurate records of calls, appointments, conversions, and patient feedback in CRM or Excel trackers.
- Share daily and weekly call reports with the referral marketing or business development team.
- Coordinate with front office, OPD desks, and referral sales teams for smooth patient handling.
- Address basic patient queries related to location, consultation charges, documents required, and visiting hours.
- Escalate complex medical or billing queries to the concerned team promptly.
- Maintain patient confidentiality and follow hospital communication guidelines at all times.
Skills & Competencies
- Good verbal communication skills (local language and basic English).
- Pleasant phone etiquette and customer-friendly approach.
- Ability to handle multiple calls and follow-ups efficiently.
- Basic computer knowledge (MS Excel, calling systems).
- Willingness to learn hospital services and referral processes.
- Result-oriented with a focus on patient conversion and service quality.
Preferred Profile
- Freshers interested in healthcare marketing or patient coordination roles.
- Prior experience in call centers, customer service, or tele calling is an added advantage.
- Comfortable working in a target-driven environment.
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: Marketing and Communication - OtherRole: Marketing and Communication - OtherEmployement Type: FreshersContact Details:
Company: Manipal HospitalsLocation(s): Bengaluru
Keyskills: Public Relations Corporate Communication Marketing PR Media Relations
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At Manipal Hospitals, we are devoted towards clinical excellence, patient centricity, and ethical practices. Our commitment to clinical excellence is palpable in the high calibre of our team of medical practitioners. Our nursing staff and paramedical professionals are highly competent and provide ...
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