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Marketing Executive @ Manipal Hospitals

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 Marketing Executive

Job Description

Job Title: Telecaller Referral Patient Marketing

Department: Marketing / Business Development
Experience: Freshers / 01 year


Role Objective


To support the hospitals referral marketing efforts by connecting with referred patients telephonically, providing accurate information, facilitating appointments, and ensuring timely follow-ups to improve patient conversion and experience.


Roles & Responsibilities


  • Make outbound calls to referred patients received from doctors, clinics, corporates, and marketing teams.
  • Explain hospital services, specialties, doctor availability, and appointment procedures clearly and courteously.
  • Coordinate and confirm OPD appointments, investigations, and consultations.
  • Follow up with referred patients to ensure visit confirmation and reduce drop-outs.
  • Maintain accurate records of calls, appointments, conversions, and patient feedback in CRM or Excel trackers.
  • Share daily and weekly call reports with the referral marketing or business development team.
  • Coordinate with front office, OPD desks, and referral sales teams for smooth patient handling.
  • Address basic patient queries related to location, consultation charges, documents required, and visiting hours.
  • Escalate complex medical or billing queries to the concerned team promptly.
  • Maintain patient confidentiality and follow hospital communication guidelines at all times.

Skills & Competencies


  • Good verbal communication skills (local language and basic English).
  • Pleasant phone etiquette and customer-friendly approach.
  • Ability to handle multiple calls and follow-ups efficiently.
  • Basic computer knowledge (MS Excel, calling systems).
  • Willingness to learn hospital services and referral processes.
  • Result-oriented with a focus on patient conversion and service quality.

Preferred Profile


  • Freshers interested in healthcare marketing or patient coordination roles.
  • Prior experience in call centers, customer service, or tele calling is an added advantage.
  • Comfortable working in a target-driven environment.

Job Classification

Industry: Medical Services / Hospital
Functional Area / Department: Marketing & Communication
Role Category: Marketing and Communication - Other
Role: Marketing and Communication - Other
Employement Type: Freshers

Contact Details:

Company: Manipal Hospitals
Location(s): Bengaluru

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Keyskills:   Public Relations Corporate Communication Marketing PR Media Relations

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Manipal Hospitals

Manipal Health Enterprises, commonly known as Manipal Hospitals, is an Indian for-profit private hospital network headquartered in Bangalore, Karnataka. The hospitals trace their origins to the Kasturba Medical College, founded by T. M. A. Pai in 1953.