Pulse is looking for a Digital Marketing Analyst who will be responsible for the strategy, management, execution, and reporting of campaigns (AdWords, Bing, Facebook, and others).
Candidate profile
Expert at developing and executing organic and PPC digital marketing campaigns.
Experience with maintenance and monitoring of keyword bids, budget caps, clicks, conversions, and other metrics.
Knows optimization techniques to ensure that campaigns deliver consistently and achieve KPIs, goals, and objectives.
Experience with analyzing and capturing data to support reporting, analysis, testing, optimizations, and forecasting.
Proven ability to identify search trends and opportunities to improve campaign performance.
Expensive experience in achieving positive results for customers in terms of revenue, leads or traffic.
Job responsibility
Build and monitor digital marketing strategies.
Provide regular campaign analysis and optimizations using a defined set of KPIs for all assigned accounts.
Audits team performance and leads client interaction.
Understand and be able to explain to others the intricacies of specific markets and or targets.
Independently generate monthly campaign performance analyses and optimization recommendations to planning teams.
Collaborate with the data analytics team to ensure data is being collected from the client for objectives and KPI s.
Build measurement plans based on strategic imperatives, communications objectives, and media strategies.
Provide data/research support to client/planning teams.
Have a keen understanding of each client s data sources.
Work closely with the team to generate reports and analysis of trends and support for optimization efforts.
Proactively identify and interpret key drivers behind marketing and media performance, and deliver insights to channel owners to optimize the efficiency of spend and performance of media as aligned with business goals.
This position offers immense potential of growth and freedom of working style.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full time