Corporate B2B Event Planner
- Web Spiders
- 2 - 5 years
- Kolkata
- 12 days ago
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Job Description
We are seeking a Corporate B2B Event Planner who will be responsible for researching, planning, executing, and optimizing global B2B events including trade shows, conferences, webinars, digital events, and micro content-based campaigns. The goal of this role is to leverage events as a lead-generation engine and a brand-building platform for Web Spiders software, AI, and digital solutions.
This role demands strong event research capabilities, hands-on coordination, email marketing expertise, stakeholder management, and data-driven decision-making. You will work closely with marketing, sales, and leadership teams to ensure flawless execution and measurable marketing impact.
Key Responsibilities
- Identify high-value IT, AI, software, and digital marketing events across US, UK, Singapore, and India.
- Analyze event relevance, audience profiles, and potential ROI to shortlist the right engagements.
- Maintain an annual event calendar aligned with organizational business objectives.
- Manage end-to-end planning for both in-person and virtual events booth setup, collateral, tech requirements, staffing, and vendor coordination.
- Execute 360 event marketing cycles, including pre-event promotions, on-site execution, and post-event lead management.
- Collaborate with design, content, and sales teams to ensure impactful event presence.
- Craft effective email marketing sequences for event invitations, follow-ups, and nurture journeys.
- Utilize marketing automation platforms to segment audiences and drive engagement.
- Manage micro-events like webinars, digital roundtables, and content-led sessions (podcasts, case studies, demos).
- Drive qualified lead flow through event participation.
- Ensure timely follow-up on event leads through coordinated email nurture campaigns.
- Share weekly/monthly reports on lead quality, conversions, and funnel performance.
- Ensure consistency in brand messaging and visual identity across all event touchpoints.
- Leverage event assets for broader brand visibility, including digital content repurposing.
- Represent Web Spiders professionally at global events.
- Build relationships with prospects, partners, organizers, and industry leaders.
- Track KPIs including footfall, engagement, lead count, conversion rate, and ROI.
- Provide data-driven insights to optimize future event selection and campaign performance.
- Plan event budgets, negotiate vendor contracts, and optimize spending.
- Ensure compliance with financial guidelines and accurate documentation.
- Conduct debrief meetings, feedback collection, and internal reporting.
- Manage post-event content, recordings, and follow-up communications.
- Bachelor s degree in Marketing, Business Administration, Mass Communication, or a related field.
- 2 5 years of experience in B2B event planning, event marketing, or international event management.
- Strong understanding of IT/software industry events and global tech ecosystems.
- Hands-on experience with email marketing, CRM tools, and marketing automation platforms.
- Excellent communication, interpersonal, and negotiation skills.
- Strong organizational and project management abilities with attention to detail.
- Data-driven mindset with the ability to analyze event performance metrics.
- Exposure to global events (US, UK, Singapore) preferred.
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Sales & Business DevelopmentRole Category: BD / Pre SalesRole: Events & PromotionsEmployement Type: Full timeContact Details:
Company: Web SpidersLocation(s): Kolkata+ View Contact
Keyskills: Email marketing Networking Event management Staffing Project management Relationship building Event planning Digital marketing Brand building CRM
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