Marketing Analyst (Generalist)
- Kiya.ai
- 1 - 3 years
- Mumbai
- 2 months ago
- Email to a friend
- Report this job
Job Description
Location: Airoli, Navi Mumbai
Experience: 1-3 Years
Qualification: Graduate / Postgraduate
Availability: Immediate joiners preferred
Key Responsibilities :
- Content Creation: Assist in drafting, editing, and proofreading B2B marketing content, including blog posts, solution briefs, case studies, and social media updates that align with our brand voice.
- Social Media Management: Help manage the B2B social media calendar (primarily LinkedIn), schedule posts, monitor engagement, and identify opportunities to join relevant industry conversations.
- Email Marketing: Support the assembly and distribution of email newsletters, lead nurturing campaigns, and partner communications using our marketing automation platform.
- Performance Tracking: Help compile and analyze data from our digital channels (website, social, email) to create basic monthly performance reports.
- KPI Monitoring: Assist in tracking key performance indicators (KPIs) like engagement rates, click-through rates, and marketing qualified leads (MQLs) from campaigns.
- Industry Research: Conduct targeted research on FinTech/RegTech industry trends, competitor marketing strategies, and potential topics for thought leadership.
- Campaign Logistics: Provide administrative and logistical support for webinars, virtual events, and other marketing campaigns as needed.
- Team Collaboration: Participate in marketing team brainstorming sessions and contribute fresh ideas for campaigns and content.
Qualifications & Skills:
- Strong verbal and written communication skills.
- Demonstrable experience with major social media platforms (either personally or professionally).
- A high level of comfort with technology and the ability to learn new software quickly (e.g., email marketing tools, analytics dashboards).
- Excellent organizational skills and strong attention to detail.
- A proactive, "can-do" attitude and a genuine eagerness to learn.
- Prior experience with any of the following is a plus (but not required):
- Email marketing platforms (e.g., Mailchimp, HubSpot).
- Google Analytics.
- SEO/SEM principles.
- Sales to Marketing Funnel Understanding.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: Kiya.aiLocation(s): Mumbai
Keyskills: SEO Analysis Digital Marketing Social Media Optimization SEO Digital Branding Online Branding Social Media Social Media Marketing Search Engine Optimization SMO Digital Media Event Management Online Marketing Search Engine Marketing
Similar positions
Kiya.ai
The Company is a specialist banking and financial industry IT solutions company with a decade of successful operations. We help creating new business models with our software products, solutions and specialized services. We are an ISO9001 and CMM Level 5 Company having a global foot print with opera...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in