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Performance Marketing Manager @ Easemytrip

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 Performance Marketing Manager

Job Description

Channel Management : Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter).
  • App Marketing Focus : Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns.

  • Data Analytics : Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions.

  • Budget Oversight : Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC).

  • Campaign Optimization : Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals.

  • Innovation and Testing : Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives.

  • Cross-functional Collaboration : Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness.

  • Reporting and Analysis : Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies.

  • Market Trends : Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing.



    • Preferred candidate profile:-

    • Educational Background : Holds a degree in Marketing, Business Administration, or a related field.

    • Experience : Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.

    • Analytical Skills : Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.

    • Technical Proficiency : Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.

    • Strategic Thinker : Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.

    • Communication Skills : Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.

    • Problem Solving : Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives.

    • Adaptability : Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors.

    • Goal-Oriented : Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.

    • Team Player : Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.

    Job Classification

    Industry: Travel & Tourism
    Functional Area / Department: Marketing & Communication
    Role Category: Digital Marketing
    Role: Performance Marketing Manager
    Employement Type: Full time

    Contact Details:

    Company: Easemytrip
    Location(s): Noida, Gurugram

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    Keyskills:   Mobile marketing PPC Google Analytics Social media Analytical Marketing campaigns Management SEO Digital marketing

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    Easemytrip

    EaseMyTrip commenced its operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging ...

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