Content Marketer (Tech-SaaS B2B) Professionals
- Web Spiders
- 3 - 7 years
- Kolkata
- 1 month ago
- Email to a friend
- Report this job
Job Description
WS Group | Content Marketer (Tech-SaaS / B2B) Jobs at Work from office Content Marketer (Tech-SaaS / B2B)
We seek a driven, strategic, and creative Content Marketer to lead end-to-end content strategy and execution for our Tech-SaaS / B2B product and services verticals. The ideal candidate will not only craft compelling content but will also own content distribution, lifecycle, performance, and optimisation. You will work closely with product, design, sales, growth, and digital-marketing teams to drive awareness, lead generation, customer education, and brand positioning.
Benefits
- Plenty o paid time offTeam members start with 3 weeks of paid time off.
- Education coverageGet up to $1,000 a year in skill development covered.
- Get paid to take a breakGet a $1,000 bonus the first time you take a vacation thats 5 days or longer.
- A big focus on health$200 monthly wellness stipend, to be used for whatever wellness means for you.
We seek a driven, strategic, and creative Content Marketer to lead end-to-end content strategy and execution for our Tech-SaaS / B2B product and services verticals. The ideal candidate will not only craft compelling content but will also own content distribution, lifecycle, performance, and optimisation. You will work closely with product, design, sales, growth, and digital-marketing teams to drive awareness, lead generation, customer education, and brand positioning.
Location : Rajarhat-Newtown (On-site)
Prior Experience- 3-7 Years
Role & responsibilities : - Content Strategy & Planning
- Define and own a comprehensive content strategy aligned with business goals (lead generation, brand authority, thought leadership, customer education, SEO, retention).
- Build and maintain a content calendar mapping content to different buyer personas and stages of the customer journey (awareness evaluation decision post-purchase).
- Plan evergreen content, pillar pages, product-specific content, and repurposing strategies for long-term value.
- Content Creation & Production
- Create high-quality content across formats: website copy, blog articles, whitepapers, case studies, product guides, email newsletters, social media posts, landing pages, ad copy, webinars/scripts, video scripts, etc.
- Translate complex technical/SaaS topics (cloud, AI, mobility, enterprise solutions) into clear, engaging narratives that speak to a non-technical or business audience.
- Content Distribution & Promotion
- Decide appropriate channels for each piece (organic blog, SEO, social media, email, partners, newsletters, paid amplification) and plan promotion/repurposing accordingly.
- Collaborate with design, growth, digital-ads/paid-media, and product teams to build and distribute content.
- Manage content flows from ideation to publication to distribution.
- SEO & Discoverability
- Perform keyword research, competitive content analysis, and SEO audits to ensure content ranks and aligns with search intent.
- Optimize on-page SEO, meta tags, internal linking, URL structure, content formats (long vs short form), and user experience for SEO goals.
- Performance Monitoring & Analytics
- Define relevant KPIs (organic traffic, search rankings, leads generated, MQLs/SQLs, conversion rate, content engagement, bounce rate, time on page, downloads, etc.).
- Use analytics tools (web analytics, SEO tools, marketing automation, CRM, etc.) to track performance and derive actionable insights.
- Run A/B tests, iterate on content formats, headlines, CTAs, distribution timing, channel mix.
- Provide regular reporting (weekly / monthly / quarterly) to stakeholders, show whats working, what needs improvement, and plan next steps.
- Lead Generation & Funnel Support
- Support marketing campaigns, product launches, thought-leadership initiatives, and customer-education efforts with content assets.
- Create content for lead magnets (e.g. ebooks, whitepapers), email nurturing campaigns, onboarding flows, and customer success.
- Brand & Messaging Consistency
- Maintain consistent brand voice, tone, and messaging across all content.
- Partner with product and design teams to ensure content and UX/design are aligned especially for SaaS product pages, documentation, user guides.
- Cross-functional Collaboration & Ownership
- Work with cross-functional teams (product, sales, design, growth, support) to gather inputs, feedback, and align content to wider business objectives.
- Own content lifecycle end-to-end with minimal supervision from ideation to performance review.
- Innovation & Continuous Improvement
- Keep updated on content marketing, SEO, SaaS marketing, and industry trends.
- Experiment with new content formats, distribution channels, multimedia (videos, webinars, podcasts), and measure effectiveness.
- 3 7 years of experience in content marketing / digital marketing / content strategy / copywriting ideally in a B2B Tech / SaaS / Enterprise domain.
- Excellent written and verbal communication skills.
- Proven ability to simplify technical or complex topics into clear, engaging content.
- Solid understanding of SEO, keyword research, and analytics platforms (e.g. Google Analytics, search console, SEO tools, CMS, marketing automation).
- Strong organizational skills ability to manage multiple content projects independently.
- Data-driven mindset: comfortable using analytics to measure success and iterate on content strategy.
- Experience in enterprise technology verticals: AI, cloud, mobility, enterprise SaaS.
- Hands-on experience with CMS (e.g. WordPress or equivalent), marketing automation platforms, email workflows.
- Experience in social media advertising, paid content distribution, or working with paid media teams for content promotion.
- Experience or interest in multimedia content: video scripts, webinars, podcasts, interactive content, etc.
- Familiarity with marketing funnels, buyer persona development, customer-journey mapping especially relevant for SaaS or B2B long-sales-cycle products.
Character count should not be more than 5000.
Upload File
Max file size 10MB.
fileuploaded.jpg
Upload failed. Max size for files is 10 MB.
Recaptcha requires verification.
Im not a robot Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: Web SpidersLocation(s): Kolkata+ View Contact
Keyskills: IT services Brand positioning French Project management Social media Wellness SEO Digital marketing Analytics CRM
Fraud Alert to job seekers!
₹ Not Disclosed
Similar positions
Web Spiders
WIPL is a 25-year old customer-oriented Cloud Technology provider offering premium services to help businesses grow. We are backed by a dedicated team of technical experts providing responsive&personalized support round the clock&throughout the year.
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in