Analyst Relations Senior Manager / DGM
- Newgen
- 5 - 8 years
- Noida, Gurugram
- 1 month ago
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Job Description
About the Role
We are looking for a dynamic, strategic, and highly organized Analyst Relations Manager to build and strengthen Newgens relationships with top industry analysts (e.g., Gartner, Forrester, IDC) and influential research & advisory firms worldwide. You will be responsible for positioning Newgen as a leader in the AI-first, low-code automation space by driving meaningful engagements, influencing key reports (Magic Quadrants, Waves, Market Guides, SPARK Matrix, etc.), and amplifying analyst insights across our go-to-market motions.
Key Responsibilities
1. Analyst Engagement & Influence
- Develop and execute a strategic analyst relations plan to strengthen Newgens position across key research firms and categories (BFSI, insurance, government, AI/automation platforms, lending, CCM, etc.).
- Build trusted, long-term relationships with key analysts to influence perceptions and coverage.
- Drive regular analyst briefings, inquiries, demos, and executive interactions to showcase platform capabilities and customer success stories.
- Coordinate timely responses for major reports (e.g., Gartner MQ, Forrester Wave, IDC MarketScape, SPARK Matrix) from narrative creation to data collation and submission.
2. Content & Narrative Development
- Craft compelling analyst narratives, positioning documents, competitive differentiators, and corporate decks aligned with Newgens brand story.
- Partner with Product Marketing and Product Management to translate technical capabilities into crisp, analyst-ready messaging.
- Create briefing books, talking points, and executive summaries for leadership before analyst interactions.
3. Program Management
- Own the full lifecycle of analyst evaluations timelines, RFI/RFP responses, demos, feedback cycles, and internal stakeholder coordination.
- Maintain a central calendar of analyst interactions, key report deadlines, and engagement plans.
- Track analyst mentions, coverage, and sentiment to inform strategy and leadership decisions.
4. Amplification & Cross-Functional Collaboration
- Partner with PR, brand, content, and demand generation teams to amplify analyst quotes, reports, and recognitions across earned, owned, and paid channels.
- Support sales and field enablement by creating analyst-driven collateral (e.g., battlecards, MQ positioning slides, Wave differentiator decks).
- Collaborate with regional marketing and industry teams to leverage analyst insights for GTM campaigns, events, and CXO engagement.
5. Metrics & Reporting
- Track and report on AR impact including coverage wins, sentiment shifts, MQ/Wave positioning improvements, share of voice, and GTM amplification ROI.
- Continuously refine strategies based on analyst feedback, competitive trends, and internal business priorities.
Required Qualifications
- 5-8 years of experience in Analyst Relations, Product Marketing, or Strategic Communications within the technology or SaaS industry.
- Proven track record managing Gartner, Forrester, and IDC evaluations.
- Excellent communication and storytelling skills both written and verbal.
- Strong program management and stakeholder alignment capabilities.
- Deep understanding of enterprise technology landscape preferably in automation, AI, low-code, or BFSI domains.
- Ability to synthesize complex information into crisp narratives that influence external stakeholders.
Preferred Qualifications
- Experience working with and managing multi-region AR programs. Established analyst network and relationships.
- Comfort working closely with C-suite executives and product leaders
- Data-driven mindset able to track, measure, and communicate impact.
Key Skills: Program Management, SaaS
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Sales & Business DevelopmentRole Category: Enterprise & B2B SalesRole: Key Account ManagerEmployement Type: Full timeContact Details:
Company: Newgen Location(s): Noida, Gurugram
Keyskills: Program Management storytelling customer success sales research demand generation marketing product marketing automation product management saas spark rfp
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