Content Writer
- SAGEIT
- 4 - 6 years
- Hyderabad
- 3 months ago
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Job Description
About the Role
We are seeking a B2B technology content writer who can translate complex IT services and digital transformation themes into compelling stories that drive brand authority and business growth. You will develop original, insight-rich and keywords optimized/LLM search friendly content across multiple formats, collaborating with marketing, practice, pre-sales and design teams to elevate our thought leadership and accelerate demand generation. Youll create case studies with business impact, thought leadership assets, solution-focused narratives, and conversion-driven campaign content across multiple channels collaborating closely with marketing, and design teams to build brand authority and generate pipeline.
Key Responsibilities
Develop high-quality, original content tailored for B2B IT services audiences: blogs, website copy, case studies, whitepapers, ebooks, solution briefs, email campaigns, ad copy, video scripts, and social media.
Translate complex IT services, cyber security, cloud, integration, AI, and digital transformation topics into clear, compelling narratives that resonate with decision-makers (CIOs, CTOs, business leaders).
Build and manage an editorial calendar aligned to marketing campaigns, industry trends, and SEO opportunities.
Collaborate with Marketing, Sales, and Practice Leaders to align content themes with buyer journeys and solution priorities.
Optimize content for SEO (keywords, search intent, internal linking, on-page best practices).
Interview subject-matter experts, customers, and stakeholders to develop credible, insight-rich thought leadership assets.
Repurpose long-form content into engaging snippets, infographics, and social posts for multi-channel distribution.
Ensure brand consistency in voice, tone, and messaging across all deliverables.
Monitor content performance (traffic, rankings, CTR, time on page, lead conversions) and refine content strategy based on insights.
Partner with design for visual storytelling and web/dev teams for CMS publishing.
Uphold editorial standards for accuracy, clarity, grammar, and compliance.
Requirements
45 years of professional content writing experience, ideally in B2B IT services, consulting, or enterprise technology.
Strong portfolio showcasing long-form thought leadership and conversion-focused short-form content.
Proven ability to research deeply, write for technical and executive audiences, and deliver on deadline.
Demonstrated success in driving measurable growth through content marketing in technology or consulting domains.
Working knowledge of SEO principles and content optimization.
Proficiency with CMS (e.g., WordPress), Google Docs/Workspace.
Strong collaboration skills with SMEs and stakeholders, with openness to feedback.
Excellent command of English: grammar, clarity, and style.
Nice to Have
Experience with marketing automation platforms (Make.com/N8N) for content distribution and reporting.
Familiarity with analytics (GA4, GSC) and A/B testing.
Ability to brief designers for visual content creation.
Experience leveraging AI writing tools responsibly (ChatGPT, Claude, Perplexity) to speed research and drafting.
KPIs Youll Influence
Organic traffic & keyword rankings
Engagement metrics (CTR, time on page, scroll depth)
Lead generation & Pipeline contribution from content
Content publishing velocity and timeliness
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: ConsultingRole Category: IT ConsultingRole: IT Consulting - OtherEmployement Type: Full timeContact Details:
Company: Sage ITLocation(s): Hyderabad
Keyskills: B2B Content Writer IT Services
SAGEIT
Sage IT is a global leader in digital business transformation, enabling organizations to accelerate growth through innovative technologies and exceptional talent. With 20+ years of experience, we have partnered with leading digital technology providers and hyperscalers to deliver breakthrough IT s...
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