About the role
Role / Job Title: Area Sales Manager Gold Loan
Place of Work: Mumbai / Delhi
Function / Department: Gold Loan
Job Purpose
The role entails scaling up the business & distribution of GoldLoan lending for a designated area by delivering banking needs to customers in the most costefficient and technologyeffective manner. The incumbent will collaborate closely with Retail, Product, Operations, RetailLiability, IT and other teams to provide a seamless, fulfilling customer experience and ensure IDFC First becomes the primary bank for all banking needs.
Roles & Responsibilities
Key / Primary Responsibilities
Identify branches and potential locations for GoldLoan business based on market surveys, competition mapping (NBFCs & banks) and volume analysis.
Increase distribution channels by identifying nonbranch avenues for GoldLoan sales.
Achieve a minimum GoldLoan productivity of 40 lacs per month on new business and ensure 80 % regeneration on eligible customers.
Recruit dedicated manpower for GoldLoan (GoldLoan Officers/Territory Managers) to drive customer acquisition.
Grow the AUM base for GoldLoan solutions while meeting revenue, cost, profitability and portfolioquality targets.
Collaborate with the BusinessLoan Product Head to offer bestinclass funding/multifunding solutions and appropriately incentivise key DSTs.
Ensure timely renewals of GoldLoan customers to retain the existing client base.
Maintain strong relationships with valuers and valuation agencies.
Train GoldLoan officers on potential fraud and fraud prevention measures.
Design a fulfilling customer journey that leads to customer delight and positions IDFC First as the banking partner of choice.
Ensure successful adoption of internal compliance and regulatory frameworks across the business.
Secondary Responsibilities
Recommend process changes to improve service efficiency and quality across the assigned area.
Propose improvements to processes and policies across Retail Banking to drive operational efficiencies and highquality customer service.
Leverage inhouse synergies through collaboration with internal stakeholders.
Managerial & Leadership Responsibilities
Attract and retain bestinclass talent for key roles in the reporting structure.
Build and motivate the team while maintaining controlled attrition.
Education
Qualification
Requirement
Remarks
Graduate Degree
Any
PostGraduate Degree
Any
Professional Degree
Experience
Years of Experience: 5 to 8 years
Industry: BFSI
Key Success Metrics
Increased profitability
Growth in Assets Under Management (AUM)
Improved portfolio quality
Higher total number of customers
Increased number of customer acquisitions

Keyskills: profitability retail banking business loan new business customer service channel distribution sales retail customer acquisition loan origination gold sales management retail liabilities operations gold loan loan sales liabilities territory management territory
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