Social and Digital Copy Lead
- Capgemini
- 5 - 10 years
- Mumbai
- 2 months ago
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Job Description
Role & responsibilities
Craft and manage the overall social messaging
- Write and edit news alerts, press releases, and compile weekly newsletter
- Prepare coverage reports and social dashboards
- Prepare social content calendars
- Prepare and execute social media campaigns involving targeting and retargeting of target audience
- Maintain the Influencer Tracking List, as well as other key lists for media monitoring and country network distribution
- Involvement in supporting key social programs: support for creative content, ideas, report launches, news announcements and fortnightly calls helping to build and execute the comms strategy
- Support key spokespeople with briefing documents in order to prepare for social or press interviews
- Liaise with local PR managers in countries to keep them informed of upcoming content they can leverage and facilitate Group approvals of materials
- Liaise with an external agency to co-ordinate and support key social programs and drive results
Preferred candidate profile
- 5+ years of communications and PR and or social media experience
- Has experience of working with a global tech major or is from an agency who has managed PR or social media for global tech companies
- Proficiency in English, a very high standard of both spoken and written language
- Independent and can self-manage the workload
- Robust writing skills - the selected candidate will be writing and editing content on a daily basis
- University degree in journalism, media studies or related qualification
- A cross-cultural background
- Ability to manage more than one project at a time working under tight deadlines
- Strong organizational skills
- Working knowledge of Microsoft Word, Excel, and MS PowerPoint
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Marketing and Communication - OtherRole: Marketing and Communication - OtherEmployement Type: Full timeContact Details:
Company: CapgeminiLocation(s): Mumbai
Keyskills: PR Public Relations Social Media Management Content Writing Facebook Ads Pr Strategy PR Management Newsletters Campaigns Influencer Marketing
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