Product Marketing Manager
- Keka Technologies
- 3 - 6 years
- Hyderabad
- 4 months ago
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Job Description
Role Summary:
We re looking for a Product Marketing Manager (PMM) to drive go-to-market excellence across Keka s whole suite. You ll take ownership of product growth-led GTM motions and lead the messaging, launch planning, customer research, and sales enablement for those products. This role blends strategy and execution - youll shape the story and drive the motion.
You ll work across Product, Sales, Marketing and Customer Experience (CX) teams to ensure our GTM programs land with clarity and impact, and every product gets sold well and adopted better.
What Youll Do
- Build crisp messaging, value propositions, and proof points for key product areas.
- Lead product launches end-to-end - from early messaging to post-launch adoption analysis
- Create and manage content: Website, PRFAQs, one-pagers, internal FAQs, demo flows, launch emails, in-app comms, etc.
- Partner with Sales and Enablement to craft battlecards, talk tracks, discovery questions, and objection handling.
- Conduct customer interviews, win/loss analysis, and competitive research to refine narratives.
- Track adoption metrics and work with Lifecycle/Retention teams to drive feature engagement.
- Partner with Demand Gen to develop campaigns that speak to real jobs-to-be-done.
- Collaborate with Content and Design to ship memorable, effective marketing assets.
You Should Have
- 3 6 years of B2B SaaS product marketing experience
- Demonstrated success managing product launches or feature GTM programs.
- Strong written and verbal storytelling skills; clear thinking under pressure.
- Familiarity with CRM, analytics, and collaboration tools (Hubspot, GA, Notion, Asana, etc).
- Comfortable working with data, sales teams, and customers alike.
Success Looks Like
1. Narrative Ownership
- Clear, differentiated messaging for each product area, adopted across Sales, Web, Onboarding, and Support teams.
- Message maps and positioning docs updated quarterly based on customer insights and win/loss.
2. Launch Discipline
- Successful launches of new features/modules with measurable adoption impact within 30/ 60/ 90 days post-GA.
- Cross-functional GTM plans executed on time, with launch asset readiness per launch timelines.
3. Sales/CX Enablement Impact
- Talk tracks, one-pagers, and demo flows used in deals where the product is relevant.
- Win-rate uplift or faster sales velocity in segments/modules where enablement is deployed.
4. Customer Insight & Market Intelligence
- At least 1 competitive teardown or win/loss analysis delivered per quarter.
- Actionable insights from monthly customer interviews or feedback loops embedded into product and campaign planning.
5. Collaboration & Cross-Functional Execution
- Recognized by cross-functional teams (Product, Sales, CS) as the go-to for GTM clarity, launch orchestration, and product storytelling.
- Meets or exceeds all agreed OKRs on launch timing, adoption outcomes, and enablement usage.
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Keka TechnologiesLocation(s): Hyderabad+ View Contact
Keyskills: Campaign planning B2B Performance management SAAS Market intelligence Product sales Research Product marketing Analytics CRM
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keka Technologies Pvt Ltd About Us: Keka has grown super-fast to become the leading HR Tech product, thanks to our people and customers. We are here to transform businesses in India by empowering HR and employees with right tools, so they can focus on doing their best. We are unstoppable and ar...
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