Programmatic - Analyst
- Omnicom Media Group
- 1 - 3 years
- Bengaluru
- 3 months ago
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Job Description
This exciting role of an Analyst - Programmatic requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.
- Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
- Deliver actionable audience and optimization-based insights at agreed-upon cadence.
- Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals
- Understand performance objectives and KPIs to develop successful optimization recommendations
- Proactively learn advanced trading and optimization techniques across all preferred platforms
- Strictly adhere to agreed quality and delivery timelines.
A full-time graduate degree (Mandatory)
- 2 to 3 years of experience in managing programmatic campaigns (e.g. Amazon DSP, DV360 or TTD)
- Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience On Dv360/TTD/Amazon DSP
- General troubleshooting skills and strong attention to detail
- Working knowledge of digital marketing: display, video, social and marketing analytics
- A Team player & creative thinker with proven technical and analytical aptitude.
- Good with MS Excel and PowerPoint, who can demonstrate his/her ability to organize and consolidate multiple data sources for analysis.
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Data Science & AnalyticsRole Category: Business Intelligence & AnalyticsRole: Business AnalystEmployement Type: Full timeContact Details:
Company: Omnicom Media GroupLocation(s): Bengaluru
Keyskills: digital marketing dsp trading side ad trafficking analytical ttd media buying google adwords ad operations display video monitoring dfp dcm excel analytics campaign management campaigns marketing analytics social media marketing troubleshooting media planning powerpoint
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