Principal Product Marketing Manager
- Informatica
- 5 - 10 years
- Bengaluru
- 3 months ago
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Job Description
- Work with customers to develop messaging and compelling assets that articulate the value of cloud modernization in unlocking AIs potential.
- Be an SME for the sales team, explaining to prospects the value of Informaticas Cloud Modernization program.
- Promote our products and modernization best practices by marketing events, webinars, social media, and other channels.
- Be a spokesperson for the press and analysts at industry events.
- Develop and drive the launch of new products and drive the GTM strategy of the Modernization program
- Youre well-versed in enterprise software, especially cloud data management, data and app integration, iPaaS, and cloud modernization technologies.
- Can develop product positioning/messaging that articulates unique value propositions.
- Understand multiple primary personas, including app developers, app/enterprise architects, citizen integrators, data engineers, ETL and software developers, data analysts, data scientists, and C-level IT managers.
- Oversee and deliver a complete bill of materials, including ebooks, blogs, whitepapers, datasheets, etc., presentations, briefs, FAQs, guides, and related collateral that allow the sales process from lead generation to deal close, create excitement, and build trust in market leadership that accelerates Informaticas IDMC adoption.
- Work collaboratively with partners and GSI teams to accelerate and scale Cloud Modernization programs.
- Can persuade cross-functionally across a global, diverse organization by building relationships based on results and reliable ongoing interactions.
- Can think out of the box and bring a creative flair to product positioning and marketing campaigns
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: InformaticaLocation(s): Bengaluru
Keyskills: enterprise software gtm data management data analysis software development presentation skills sales process media sales marketing product marketing marketing campaigns product management campaigns lead generation leadership product positioning
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Informatica Business Solutions Pvt Ltd Informatica is the world????????????????s No. 1 provider of data management solutions, in the cloud, on-premise or in a hybrid environment. More than 7,000 organizations around the world turn to Informatica for data solutions that power their businesses. ...
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