Market Intelligence Analyst - Return To Work Program
- Salesforce
- 5 - 7 years
- Bengaluru
- 4 months ago
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Job Description
It is a six months program on third party contract and over the course of six months, program participants will work within Salesforce's Technology, Sales, or Customer Success team, receive on-the-job training from Salesforce leaders, and be paired with a mentor to help navigate their career.
Overview of the role:
Do you enjoy a blend of strategy and research? The Customer & Market Intel team partners directly with the Sales team as a trusted advisor, focused on providing strategic insights around our customers, prospects, industries, CXOs, and Competitors. You will collaborate with many cross-functional teams such as Strategy, Marketing Operations, Programs, Enablement, Sales Dev, and others. This is a high-velocity and high-impact role, with constantly evolving priorities and demands.
As a Market Intelligence Associate Analyst at Salesforce, you will play a critical role in gathering, analyzing, and synthesizing information to provide strategic insights and support to our business. Your primary responsibility will be to ensure that our company remains informed about key market trends, whats happening in our clients organizations as well as key competitor activities. You will work closely with various departments, including Strategy, Marketing Operations, Programs, Enablement, Sales Dev, to help shape our strategies and initiatives.
Responsibilities:
Customer & Persona Insights:
Research about the company- Overview, numbers, trends, key leadership & stakeholders, value chain, recent initiatives, strategic & tech priorities, Current Tech landscape, Digital Audit, etc.
Leveraging the above research to create detailed PoV on how Salesforce can help that customer succeed
Create detailed customer profiles for sales understanding - Whats top of mind of a persona and how can we support that personaIndustry PoVs & Bashos:
Research about the industry - numbers, trends, key players, value chain, recent initiatives, strategic & tech priorities
Leveraging the above research to create emails/Bashos as well as detailed PoV on how Salesforce can help customers of that industryCompetitor Insights:
Evaluating a competitors focus areas - products, verticals, geographies, etc.
Comparison of Competitors strengths vs oursCreating Win Wires:
One-stop solution for sales reps on won deals
Highlights customer challenges and use cases sold
Win-loss analysis: Identify and call out the reason for winning a deal and how can we scale it
Required Qualifications:
- Currently on a career break of minimum 1 year.
- 5+ years of proven track record of success in sales research or saas sales
- Bachelor's degree or equivalent experience in Business, Strategy, Marketing or related field. MBA preferred
- Competence in market research and competitive analysis
- Excellent communication and presentation skills
- Knowledge of industry trends and market dynamics
- Demonstrated business acumen and understanding of sales and research processes.
- Strong analytical skills and proficiency in data analysis
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Market Research & InsightsRole: Market Research & Insights - OtherEmployement Type: Full timeContact Details:
Company: SalesforceLocation(s): Bengaluru
Keyskills: data analysis presentation skills saas sales market research sales company research industry research business development solution sales corporate sales marketing erp sales market intelligence b2b sales lead generation software sales it sales
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