Product Marketing Manager @ Pearlsoft Technology

4+ years of experience in product marketing or a related field.

Qualification: Bachelor s degree in marketing, business, or a related field; MBA in Marketing
preferred.

Location: Infopark, Cochin

Responsibilities:

• We are looking for an experienced Product Marketing Manager, who will have overall responsibility for product strategy and marketing.

• Study company products.

• Develop product marketing strategies (pricing, advertising, product launching).

• Align with Product and Sales teams to develop and implement comprehensive product marketing strategies that align with the company s goals and target audience.

• Measure and analyse the effectiveness of marketing campaigns, making data-driven decisions to optimize performance.

• Deliver rapid business growth, market penetration and expansion through the development and support of a highly differentiated product portfolio and go to market strategy.

• Develop product positioning and messaging that differentiates our products in the
  market as well as to our customers.

• Continuously monitor and analyse market trends to identify new opportunities for
  customer engagement.

Requirements:

• Strong written and verbal communication skills.

• Experience conducting market research and analysing data.

• Ability to work cross-functionally and collaborate with teams across the organization.

• Strong project management skills and ability to manage multiple projects
  simultaneously.

• Experience developing go-to-market strategies for new product launches.