Team lead Paid Media
- Technians Softech
- 3 - 6 years
- Noida, Gurugram
- 9 months ago
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Job Description
ROLES RESPONSIBILITIES:
- Lead and manage a team of paid media specialists, providing guidance, mentorship, and support to achieve team objectives and client goals.
- Develop and execute strategic paid media campaigns across Google Ads, including search, display, video, and shopping campaigns, to drive traffic, conversions, and revenue.
- Oversee campaign setup, including keyword research, ad copywriting, bidding strategy, and audience targeting, ensuring adherence to best practices and client requirements.
- Monitor campaign performance closely, analyzing key metrics and performance indicators to identify optimization opportunities and drive continuous improvement.
- Provide strategic recommendations and actionable insights based on campaign performance analysis, A/B testing, and competitive research.
- Lead the development of innovative ad creatives, landing pages, and messaging strategies to enhance campaign performance -and user experience.
- Stay updated with industry trends, algorithm changes, and new features within the Google Ads platform, and share knowledge and best practices with the team.
- Conduct regular performance reviews and provide constructive feedback to team members, identifying opportunities for skills development and career growth.
- Collaborate with cross-functional teams, including creative, analytics, and account management, to deliver integrated marketing solutions and maximize client success.
REQUIREMENTS:
- In-depth knowledge of Google Ads platform, including campaign setup, optimization techniques, and performance analysis.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
- Excellent leadership and team management skills, with the ability to inspire, motivate, and develop team members.
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with clients and internal stakeholders.
- Strategic thinker with a proactive approach to problem-solving and a track record of delivering results-oriented solutions.
- Detail-oriented mindset with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- Passion for staying updated with industry trends, advancements, and best practices in digital advertising and paid media management.
- Bachelors degree in Marketing, Advertising, Business, or a related field.
- Proven experience of at least 2 years in managing Google Ads campaigns and leading a team in a digital marketing agency or similar environment.
- Google Ads certification and additional certifications such as Google Analytics are preferred.
BENEFITS:
- Competitive salary package commensurate with skills and experience.
- Opportunities for professional development and training to foster continuous growth.
- Collaborative and supportive work environment that values innovation and creativity.
- Flexible work timings, 5-day work week, yearly appraisals, and refreshing breaks for work-life balance.
Job Openings: 4
Job Location:
Job Location:
Gurugram
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Advertising ManagementEmployement Type: Full timeContact Details:
Company: Technians SoftechLocation(s): Noida, Gurugram+ View Contact
Keyskills: Media management Team management Bidding Google Analytics Account management Performance analysis Digital marketing Continuous improvement Advertising digital advertising
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Technians Softech
Technians Softech Pvt Ltd in Gurgaon. Producing optimal results through the effective implementation of strategy and technology, our professionals always strive hard for something more better.
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