Desired Candidate Profile
Job Description Product Owner (Customer Behavior) OTT, VOD / Online Video Streaming
**Immediate Start
As a Product Owner , you will work with a multi-disciplinary team (Business, Product / UX / Design / Development) performing customer, market and gap analysis to define requirements, Epics and User stories, and create a competitive edge. You will be responsible for building and leading competitive intelligence efforts, translating market and technology understanding into customer-focused requirements, and work with an agile development team to deliver a feature-rich solution
What Youll Do:
Build and lead competitive intelligence efforts
Perform customer, market and gap analysis to define requirements, Epics and User stories provide competitive edge
Identify new digital Customer Intelligence related technologies and its application to help guide R&D
Understand Customer behavior concept and application of AI for adaptive UX
Ensure complex business needs are perfectly documented and reflected in a product roadmap and in the resulting product
Manage a product roadmap, getting internal consensus and incorporating feedback from a range of sources
Build and formulate effective product marketing messaging
Disseminate information rapidly, including competitive campaigns and press efforts
Prepare sales tools, - talking point, materials, etc. - to help our sales force respond to competitive threats and customer questions
Validate, adjust and manage delivery against a defined roadmap
Perform User Acceptance
Conduct market tests and report results
Work closely with development to turn requirements into brilliant products
What Youll Need:
4+ years product marketing experience preferably in AI, Customer Behavior and User Experience related areas in the OTT / TVE / VOD / video streaming industry and 2+ years of startup experience
Understanding of the psychology of competitive marketing, and how to turn that into effective counter-messaging and requirements that drive product differentiation
Strong understanding of business models, including the ability to quickly decompose and infer what competitors are up based on this
Experience of leading competitive intelligence efforts across the international OTT footprint with a specific focus on the European and US markets
Strong skills in translating market and technology understanding into customer-focused requirements
Ability to take risks with new features
Have a knowledge of OTT, TVE, video streaming and VOD products and services
Ability to communicate with the senior leadership team in terms of Product/Market fit
Specific examples of success in this or similar positions in the video space
Understanding of collaborative filtering and other widely used Customer Intelligence processing algorithms that power recommendation engines, customer behavior analysis, adaptive UX
This is the company where teamwork, Initiative, and dedication are key. We are offering a motivating and inclusive workplace in which talent is truly recognized, developed and rewarded. If you think this could be the right role for you, get in touch to discuss in more detail.
Education:
UG: Any Graduate - Any Specialization, B.Tech/B.E. - Any Specialization
PG: Any Postgraduate - Any Specialization, M.Tech - Any Specialization, MCA - Computers, MBA/PGDM - Any Specialization
Contact Details:
Keyskills:
sales
product marketing
campaigns
user experience
competitive intelligence
business modeling
agile development
user stories
design development
user acceptance
VIDEO STREAMING