Senior Analyst I
- Barracuda Networks
- 3 - 7 years
- Bengaluru
- 3 months ago
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Job Description
you'll be the day-to-day analytics partner for Demand Gen, Web, Events, and ABM. Your job: describe and diagnose performance across the funnel and recommend specific actions to improve it using Power BI, Marketo, GA4, Demandbase, Databricks, AEM, Salesforce and Google Ads.
- Strong SQL (Databricks) and Power BI (DAX, measures, drill-through, row-level filters).
- Hands-on Marketo and GA4 reporting; comfort interpreting Demandbase account signals.
- Experiment readouts (A/B, holdout), cohort and funnel analysis, basic forecasting in Excel/Power BI.
What you'll be working on
- Own monthly/weekly readouts: traffic lead MQL SAL/SQL Opp Pipeline/Revenue; segment by route, geo, product, and account tier.
- Diagnose funnel bottlenecks (eg, MQL SAL drop-offs, slow velocity) and recommend fixes with expected impact.
- Build stakeholder-facing Power BI dashboards that emphasize actions and trends (not charts-for-charts-sake).
- Evaluate Google Ads and paid social pacing/efficiency; recommend reallocations and negative keyword expansions.
- Analyze Demandbase account engagement to suggest audience refinements, creative tests, and outreach timing.
- Report AEM content performance tied to conversions and propose content/CTA updates.
What you bring to the role
- Stakeholder management and expectation-setting; communicates caveats and confidence clearly.
- Bias to action; turns analyses into prioritized recommendations with trade-offs.
- Collaborative across Marketing Ops, RevOps, and channel teams.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Data Science & AnalyticsRole Category: Data Science & Machine LearningRole: Data Science & Machine Learning - OtherEmployement Type: Full timeContact Details:
Company: Barracuda NetworksLocation(s): Bengaluru+ View Contact
Keyskills: Training Analyst Equity power bi MQL Stakeholder management Forecasting Analytics SQL Salesforce
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