Group Product Manager (acute: Antibacterials @ Ipca Laboratories

To analyze the needs of customer for assigned brand portfolio
Data analysis
Strategic initiatives
Managing brands along with team
Overall development of team Generating business revenue with optimum utilization of available resources
Strengthening Product Portfolio-To introduce key products to strengthen product portfolio and therapy mix Marketing Tactics-To access the market dynamics and implement customer friendly approaches to enhance the brand value
Team Coordination-to strengthen the brands by integrating the progress of prescription base, prescriber base, market share

Key Responsibilities :

Team Management Increase market share of the brand
Driving Brand portfolio in alignment with the divisions vision
Managing the expenses / Strategy for ROI
Designing promotional plan, promotional activities & maintaining it under control New Launch suggestion to increase business profits
Continuous evaluation of scope of new launches in the segment
Coordinating with sales to achieve desired goal for brands
Coordinating with different departments for smooth running of business
Ensure all marketing programs are executed
Keep market updation
Brand awareness