Content Specialist / Social Media Manager (Sr. Executive) @ Effiasoft

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Content Specialist / Social Media Manager (Sr. Executive)

Effiasoft
3 - 5 years
Kolkata
4 months ago
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Job Description

Job Title: Content Specialist / Social Media Manager (Sr. Executive)

Experience Level: 3-5 Years

Job Description:

We are hiring a Social Media Manager (Sr. Executive) to manage our social media presence, create engaging content, and grow our brand among SMBs in India. The role involves handling Linked In, Instagram, and YouTube, running campaigns, and using modern tools to increase traffic, engagement, and leads.

Roles and Responsibilities:

Write and publish SEO blogs,case studies and explainer articles that engage SMB audiences.
Manage and grow JBs presence on Linked In,Instagram and YouTube through regular updates.
Collaborate with the design and creative teams to execute impactful social media campaigns.
Track and monitor keyword rankings,website traffic,inbound leads, and content performance.
Utilize AI tools to draft content, create short videos, and scale creative assets.
Strategize and execute Social Media Marketing (SMM) campaigns to boost brand visibility and engagement.

Key Performance Indicators (KPIs)

Increase in organic traffic and lead generation from content marketing.
Growth in social media engagement metrics (reach, CTR, follower base).
Higher number of inbound demo requests directly linked to content initiatives.

Requirements

A storyteller with a marketing mindset and a knack for building narratives.
Ability to simplify and explain technology in a relatable way for SMBs.
Proactive, consistent, and hands-on with digital and marketing tools.

Job Classification

Industry: Software Product
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Social Media Marketing
Employement Type: Full time

Contact Details:

Company: Effiasoft
Location(s): Kolkata

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Keyskills: Social Media Marketing Content Marketing SMB Performance Marketing

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Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

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Effiasoft

EffiaSoft Private develops proprietary billing and ERP software solutions tailored for retail, hospitality, and distribution sectors. With a focus on innovation and quality, the company delivers scalable products like JustBilling and ERPNext to streamline business operations. Their team culture emph...

Content Specialist / Social Media Manager (Sr. Executive) @ Effiasoft

Home > Digital Marketing