Assistant Manager - Customer Lifecycle Management @ MakeMyTrip

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Assistant Manager - Customer Lifecycle Management

MakeMyTrip
2 - 4 years
Noida, Gurugram
4 months ago
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Job Description

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About the Opportunity:

Role: Customer Lifecycle Management

Level: Assistant Manager

Reporting To: Manager - CLM

Location: Gurugram

About the Function

The Marketing function at MakeMyTrip is responsible for building a strong brand presence, driving customer acquisition, and maximizing engagement across all channels. By combining creativity with data-driven insights, the team designs and executes targeted campaigns that deliver measurable business impact. Within this, the Customer Lifecycle Marketing (CLM) team focuses on strategy and execution across the entire customer journey covering onboarding, engagement, retention, and loyalty-building to strengthen relationships and increase the lifetime value of our growing customer base.

About the role:

MakeMyTrip is seeking a highly motivated and experienced Assistant Manager to join the Customer Lifecycle Marketing (CLM) team. The incumbent will be responsible for executing targeted lifecycle campaigns, optimizing customer touchpoints, and driving cross-sell and up-sell opportunities. The role will be instrumental in deepening customer engagement, improving retention metrics, and maximizing overall lifetime value.

What will you be doing

Campaign Management: Conceptualize, design, and execute marketing campaigns to drive engagement, retention, and loyalty within the assigned customer base.

Data Analysis: Utilize data analysis to gain deep insights into customer behaviour, preferences, and trends by using tools such as Excel and SQL to analyze large datasets, identifying patterns and opportunities for growth.

Segmentation & Targeting: Create and manage customer segmentation and targeting strategies to optimize the customer journey.

Customer Journeys: Improve customer journeys by reducing effort, minimizing the number of interactions, and enhancing communication efficiency through automation and other CLM tools.

Qualification & Experience

MBA from a reputed institute with 2 4 years of hands-on experience in web analytics tools such as Adobe Analytics or Google Analytics, and CRM tools such as MoEngage, WebEngage, CleverTap, etc.

Key Success Factors for the Role:

Excellent communication and presentation skills.
Strong problem-solving skills with high attention to detail.
Ability to work effectively in a collaborative, cross-functional team environment.

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Job Classification

Industry: Travel & Tourism
Functional Area / Department: Marketing & Communication
Role Category: Corporate Communication
Role: Head - Client Relations
Employement Type: Full time

Contact Details:

Company: Makemytrip
Location(s): Noida, Gurugram

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Keyskills: Customer acquisition Customer life cycle management Data analysis Automation Google Analytics Web analytics Campaign management Customer engagement CRM SQL

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Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

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MakeMyTrip

Nurtured from the seed of a single idea to empower the traveller with easy & instant travel bookings providing comprehensive choices, MakeMyTrip is a pioneer in India’s online travel space. Founded by Deep Kalra in the year 2000, MakeMyTrip began its journey by serving the US-India travel mark...

Assistant Manager - Customer Lifecycle Management @ MakeMyTrip

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