Brand Manager - FMCG - Iim/isb/mdi
- Otions India Grou
- 7 - 10 yrs
- Kolkata
- 5 years ago
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Desired Candidate Profile
Job Description:
1. Category Business Planning: Analyze macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections
2. Brand Planning : Analyze MR data for growth prospects, change in brand positioning, brand health
3. Portfolio Planning: Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio
4. New Product/ Product Extension Planning, Development and Launch: Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch
5. Brand Communication, Development and Execution: Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication
6. Trade Promotion (Domestic Market) : Evaluate need for trade promotion by analyzing purchase pattern of wholesale distributors and competitive landscape for trade promotion schemes;
7. Consumer Promotion (Domestic Market) : Conceptualize consumer promotion schemes and co-execute with agencies
8. Brand Plan Review: Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis
9. Consumer Complaint Redressal: interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints
10. Market Research Conceptualization and Execution: Participate in field work related to market research to obtain first-hand consumer insights
11. Market Research Findings Implementation: Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives
12. Media Activation: Plan and prepare the brief for event activation, and plan execution with agencies
13. Demand Planning: Provide inputs (with respect to artwork, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager for the preparation of demand planning note (DPN)
14. Order Fulfillment: Participate in identification of root cause for non-fulfillment of sales orders
Education:
UG: Any Graduate - Any Specialization
PG: MBA/PGDM - Marketing
Doctorate: Doctorate Not Required
Contact Details:
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Keyskills: Brand Management Brand Planning Consumer Insights Brand Communication Brand Positioning Sales Market Research New Product Launch Promotions Business Planning
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