Content Marketing Specialist
- Hilabs
- 3 - 7 years
- Pune
- 3 months ago
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Job Description
Job Title: Content Marketing Manager
Job Location: Pune
Experience: 3 -5 years Relevant Healthcare content writing exp
Only fulltime Tier 1 Grad or Post grad college or Preference on English honors and good writing skills candidate.
Job Summary
We are seeking a motivated and experienced Content Marketing Manager to join our team. The ideal candidate will have a strong background in content strategy and creation for B2B SaaS audiences. This role will be responsible for creating strong first impressions with target customers, articulating both HiLabs value and differentiation. The Content Marketing Manager will need to be (or become) a subject matter expert on the US healthcare industry and speak the language of US healthcare executives, operations leaders, and IT professionals.
This role will own and maintain the content calendar across formats with the express remit of attracting new customers and engaging our communities. The candidate will also manage website-related content (landing pages, product/solution pages, and SEO-driven web copy) and leverage AI tools to create, scale, and optimize content efficiently.Responsibilities
Content Strategy & Planning
- Develop a comprehensive content strategy to achieve marketing goals.
- Plan and manage a sustainable content calendar across formats, including blog posts, whitepapers, case studies, newsletters, PR, product copy, and website content.
- Identify content gaps and generate content that will grow reach, engagement, and demand.
- Create content streams across corporate marketing, product marketing, and executive brand building.
Execution & Management
- Write and edit high-quality content optimized to perform for each format and channel, with a strong focus on website and digital channels.
- Develop a compelling and consistent voice for the brand and provide internal education to propagate that voice.
- Collaborate and drive outcomes with Product, Sales, Customer Success, and Design teams.
- Oversee content processes from idea to archive and establish best practices.
- Scale the content program by leveraging coworkers, AI-powered tools, and automation platforms.
Performance Analysis & SEO
- Track, evaluate, and report on content and channel performance.
- Use SEO tools to ensure best practices are followed across all content.
- Iterate based on insights to improve future content effectiveness.
Desired Profile
- 3- 5 years of experience in content strategy, editorial planning, and production for B2B SaaS organizations.
- History of measurable results across channelswebsite, blog, social media, PR, thought leadership, and sponsored content.
- Exceptional writing, editing, and storytelling skills, with a portfolio of published work.
- Demonstrated success in driving content that generates traffic, leads, or engagement.
- Solid understanding of SEO, digital marketing metrics, and content management systems (CMS).
- Experience co-creating content with technical experts and executives.
- Excellent project management and communication skills.
- Ability to manage and execute a content calendar independently.
- Comfort with using AI tools for content creation, optimization, and analysis.
Preferred Qualifications
- Exposure to or prior knowledge of the U.S. healthcare industry.
- Familiarity with marketing automation and analytics tools.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Marketing and Communication - OtherRole: Marketing and Communication - OtherEmployement Type: Full timeContact Details:
Company: HilabsLocation(s): Pune
Keyskills: Creative Writing Content Development Healthcare Content Writing Content Strategy Content Creation Content Marketing
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HiLabs Company Profile HiLabs is a leading provider of AI-powered solutions to clean dirty data, unlocking its hidden potential for healthcare transformation. Dirty data costs the healthcare industry in the US over $300 billion every year. HiLabs is committed to transforming the healthcare industry...
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