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Senior Analyst, Digital Marketing @ Justified Advertising

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 Senior Analyst, Digital Marketing

Job Description

  • Collaborate with digital marketing managers to analyze campaign data using SQL and Power BI, turning raw metrics into actionable insights.
  • Design and execute A/B and multivariate tests, validate hypotheses, and provide recommendations for rollout.
  • Apply segmentation and clustering techniques to refine audience targeting and identify optimization opportunities.
  • Leverage AI-driven tools to create and refine ad assets, optimize keyword groupings, and apply predictive modeling for prioritization.
  • Support execution and management of PPC campaigns, ensuring tactical adjustments are implemented effectively.
  • Develop custom Power BI reports and SQL-based dashboards to track performance, budget pacing, and testing outcomes.
  • Partner with cross-functional teams to communicate insights, drive optimization strategies, and measure their impact.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Corporate Communication
Role: Analyst Relations
Employement Type: Full time

Contact Details:

Company: Justified Advertising
Location(s): Kolkata

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Keyskills:   Automation PPC Bidding Google Analytics Senior Analyst Analytical Artificial Intelligence Predictive modeling Digital marketing SQL

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Justified Advertising

JustAnswer (www.justanswer.com) is the worlds leading expert marketplace, connecting more than 16 million people worldwide with doctors, lawyers, and more. We are revolutionizing professional services by making fast, affordable expert help accessible to people everywhere.