Programmatic - Lead
- Omnicom Media Group
- 5 - 8 years
- Bengaluru
- 4 months ago
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Job Description
Years of Relevant Experience: 5 to 7 Years
Skills: DV360, TTD, End to end Campaign Management, 2+ Years of Team Handling Experience
Location: Bangalore, Hyderabad, Chennai & Coimbatore
Shift: Global Shifts
We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicoms branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the worlds creative best.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.
- Successfully managing day-to-day performance of campaigns across different DSPs and related platforms
- Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders.
- Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
- Working with agency team to develop best-in-class solutions based on available tech.
- Oversee media tracking and analytics set up and implementation.
- Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.
- Understand and describe bottom-up planning, how client goals and KPIs to platform activation strategies/tactics across the funnel.
- A full-time graduate degree (Mandatory)
- 5 to 7 years of relevant experience in managing programmatic campaigns for large clients.
- Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
- Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
- Able to proficiently describe all possible KPIs and how they fit into the customer journey.
- Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment.
- Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Advertising ManagementEmployement Type: Full timeContact Details:
Company: Omnicom Media GroupLocation(s): Bengaluru
Keyskills: dsp programmatic buying team handling advertising media market research inventory public relations campaign management analytics leadership dynamic controlling powerpoint digital execution side agency ttd kpi display video monitoring excel marketing management media planning
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Omnicom Media Group
At Annalect, we work with clients to develop data driven marketing strategies, powered by a connected system of technology, tools, consultants and digital activation. Drawing from the vast resources of our parent company Omnicom and spanning the globe in a variety of industry verticals, we are the d...
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