Dear Candidate,
We are hiring for the position of Marketing Executive at our Head Office.
Please note that prior Head Office marketing experience is mandatory for this role.
If your profile matches the requirements, kindly share your updated resume at the contact details mentioned below.
Job Description:
Marketing professional to lead the development and execution of Above-The-Line (ATL) and Below-The-Line (BTL) campaigns for our existing stores of KPN fresh.
An ideal candidate should have worked as part of HO Marketing Team of a retail brand and will have a strong understanding of retail marketing strategies, excellent communication skills, and the ability to drive sales growth through creative marketing initiatives.
Key Responsibilities:
- Campaign Strategy: Develop and implement comprehensive ATL and BTL campaign strategies to drive sales, increase brand awareness, and enhance customer engagement across existing stores.
- Marketing Planning: Create detailed marketing plans, including budget allocation, timeline, and resource allocation, to achieve campaign objectives.
- Team Collaboration: Work closely with cross-functional teams, including sales, operations, and creative teams, to ensure seamless campaign execution.
- Performance Analysis: Monitor and analyze campaign performance, providing insights and recommendations for future campaign improvements.
- Budget Management: Develop and manage budgets for marketing initiatives, ensuring effective utilization of resources.
Ideal Candidate:
- Experience: 4-6 years of experience in marketing, as part of the Head Office Marketing Team of a retail brand, with a focus on ATL and BTL campaigns.
- Education: MBA degree in Marketing or a related field from a reputable institution.
- Skills: Strong understanding of marketing mix, excellent communication and interpersonal skills, and ability to work independently and collaboratively.
Contact Person- HR Gautam B.
Contact No to share CV- 9591572***.

Keyskills: Brand Marketing Atl Campaign Strategy Btl Marketing
Introduction: West-Bridge is a leading investment firm specializing in high-growth sectors such as consumer internet, grocery, and FMCG. With a majority stake in KPN Farm Fresh, West-Bridge brings deep strategic insights and operational expertise to drive business expansion and excellence. The fir...