Assistant Manager - Performance Marketing
- Yiron Technologies
- 4 - 6 years
- Noida, Gurugram
- 4 months ago
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Job Description
Job Overview:
Travelwings.com is looking for a dynamic and results-driven Assistant Manager - Performance Marketing to join our growth marketing team. You will be responsible for managing and optimizing performance campaigns across digital channels, driving customer acquisition, revenue, and ROI. You will work closely with internal stakeholders and external partners to execute data-driven strategies, analyze campaign performance, and continuously improve results.Key Responsibilities:
- Campaign Management
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/ Instagram), YouTube, Display, and other digital channels.
- Manage budgets, bidding strategies, and pacing across platforms to maximize efficiency and ROAS.
- Coordinate with creative and content teams to develop high-converting ad creatives and landing pages.
- Performance Analysis & Optimization
- Monitor daily, weekly, and monthly performance KPIs (CPA, CTR, CVR, ROAS, etc.)
- Identify trends, insights, and opportunities for scale or efficiency improvements.
- A/B test ad creatives, audiences, landing pages, and targeting strategies.
- Reporting & Insights
- Create and maintain dashboards and reports using tools like Google Analytics, Data Studio, Excel/Sheets, etc.
- Provide actionable insights to leadership and cross-functional teams.
- Collaboration
- Work with product, analytics, and design teams to improve funnel conversion rates and campaign performance.
- Coordinate with agencies or channel partners where applicable.
- Strategy & Innovation
- Stay updated on digital marketing trends, tools, and platform updates.
- Recommend and pilot new growth channels or tactics.
Key Requirements:
- 4-6 years of hands-on experience in paid digital marketing.
- Strong understanding of funnel marketing, retargeting strategies, and digital attribution models.
- Certification in Google Ads or Meta Blueprint preferred.
- Knowledge of SEO, email marketing, or CRM strategies is an advantage.
- Experience in e-commerce, travel, or B2C growth roles is a plus.
Job Classification
Industry: Travel & TourismFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: Yiron TechnologiesLocation(s): Noida, Gurugram
Keyskills: Google Ads Campaign Management Meta Ads Performance Marketing Google Analytics Facebook Ads Growth Marketing Budget Management Paid Marketing
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Yiron Technologies
Yiron Technologies Pvt Ltd We are a 5 years old Travels Technology company based out of Magarpatta City, Pune. We are primarily working on our Software Products along with niche Service Lines too for our huge customer base in Africa, Middle East and other geographies. We are a fast growing Organ...
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