Brand Manager @ Times Internet

?JOB DESCRIPTION

? Brand Manager Co-Brand Credit Cards

? Location: Gurgaon or Noida

? ?Experience: 4+ years

? ?Industry: Banking, Fintech, Luxury, Premium Lifestyle

? About Times Internet

? Times Internet is India s largest digital products company, creating premium experiences across news, entertainment, transactions, and marketplaces. With iconic brands like TOI, ET, Indiatimes, Cricbuzz, and more, we shape digital engagement at scale.

? Join us in redefining the future of premium lifestyle experiences.

? About Brand

? An ultra-premium credit card designed for India s top 1%. The Times Black ICICI Bank credit card is positioned as a luxury experiential card, it offers unparalleled access to exclusive privileges, elite events, luxury hospitality, and bespoke travel experiences.

? It competes with the finest global credit cards, delivering curated experiences, exclusive partnerships, and concierge-level services for high-net-worth individuals. The brand partners with premium brands across luxury travel, fine dining, entertainment, and retail to craft a privilege-first ecosystem.

? Role Overview

? As a Brand Manager Co-Brand Credit Cards, you will shape the communication, strategy, and digital presence of Times Black ICICI Bank credit card through compelling storytelling, strategic partnerships, and high-impact campaigns. You will be responsible for:

• ? Creative communication copywriting that resonates with ultra-premium audiences

• ? ?Social media strategy execution for digital engagement and brand amplification

• ? ?Trend analysis strategic positioning to drive desirability and exclusivity

? Key Responsibilities

• ? Brand Marketing Strategy

• ? Develop and execute brand narratives, campaigns, and digital strategies to position Times Black as India s most desirable luxury credit card.

• ? Drive social media planning, influencer collaborations, and content execution tailored for UHNI audiences.

• ? Own the brand voice, messaging, and storytelling across digital, print, and experiential channels.

• ? Align with banking and fintech partners to drive co-branding campaigns and exclusive member benefits.

• ? Creative Content Copywriting

• ? Craft high-impact advertising copy, campaign messaging, and premium content for social, digital, print and offline platforms.

• ? Work with internal teams and creative agencies to produce video content, luxury brand stories, and immersive digital experiences.

• ? Maintain consistency in brand tone, sophistication, and exclusivity across all touchpoints.

• ? Social Media Digital Strategy

• ? Lead social media execution, influencer engagement, and real-time marketing to enhance brand desirability.

• ? Develop trend-driven content strategies that align with UHNI aspirations and luxury lifestyle trends.

• ? Analyze engagement, sentiment, and performance metrics to optimize digital campaigns.

• ? Experiential Partnership Marketing

• ? Conceptualize and execute VIP events, private brand experiences, and luxury activations for Times Black members.

• ? Collaborate with luxury hotels, premium dining brands, and lifestyle partners to curate exclusive cardholder benefits.

• ? Ensure seamless brand integration in co-branded campaigns, launches, and high-profile sponsorships.

• ? Data-Driven Insights Brand Positioning

• ? Monitor customer insights, market trends, and competitor positioning to refine strategies.

• ? Leverage performance data and analytics tools to measure impact and optimize engagement.

• ? Stay ahead of luxury marketing trends, premium brand collaborations, and fintech innovations.

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Qualifications Skills

• ? Bachelor s degree in Marketing, Communications, Business, or a related field.

• ? 2+ years of experience in brand management, luxury marketing, or digital strategy.

• ? Exceptional copywriting and storytelling skills tailored for UHNI and luxury audiences.

• ? Expertise in social media planning, influencer marketing, and premium brand positioning.

• ? Experience working with luxury, banking, fintech, or high-end lifestyle brands.

• ? Strong ability to blend data-driven insights with creative execution.

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Preferred Experience

• ? Background in luxury credit cards, premium loyalty programs, or fintech marketing.

• ? Understanding of high-net-worth consumer behavior and aspirational brand strategies.

• ? Experience in experiential marketing, digital-first luxury campaigns, and elite customer engagement.