Programmatic Associate
- Zeta Global
- 2 - 7 years
- Bengaluru
- 4 months ago
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Job Description
Position Scope:
- Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels.
- The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign management, including trafficking, optimization, and campaign reporting.
- As a valued member of the division, you will have a tremendous amount of responsibility and support to help you exceed campaign performance targets.
- The ideal candidate will have a thorough understanding of programmatic display and video campaign management.
- Candidates with similar marketing experience.
Responsibilities :
- Manage large cross-channel media budgets across display channels and aim to maximize ROI on
- performance-oriented campaigns.
- Work closely with US account management teams to ensure accuracy in set up, strategy and execution for
- new launches.
- Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and
- optimization.
- Work with the account management team to deliver reporting and campaign updates as needed.
- Must be willing to work during US Eastern Standard Time hours.
Requirements :
- 2+ years of experience managing performance campaigns on display inventory
- Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus)
- Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals
- Deep knowledge of the programmatic ecosystem
- Demonstrated analytical ability
- Fluent English
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Corporate CommunicationRole: Analyst RelationsEmployement Type: Full timeContact Details:
Company: Zeta GlobalLocation(s): Bengaluru+ View Contact
Keyskills: digital marketing display video campaign management campaigns seo ppc google adwords ad operations online marketing display advertising search engine marketing social media marketing google analytics sem pay per click online advertising
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