Marketing Solutions Developer
- Zeta Global
- 3 - 8 years
- Hyderabad
- 4 months ago
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Job Description
The type of profile that would be required to fulfil this role is outlined below for a ##role name## with approximately 3 years of experience delivering personalised and interactive web experiences. This role sits at the intersection of front-end development and marketing technology, requiring strong JavaScript capabilities to enhance, customise, and troubleshoot dynamic web components integrated with marketing platforms.
The role will work on a variety of personalised web experiences including form customisation, dynamic content loading, API integrations, and behaviour overrides using JavaScript as the primary tool to solve problems and implement creative solutions.
Key Responsibilities:
JavaScript-Driven Web Personalisation:
- Build and extend interactive web pop-ins using JavaScript in personalisation tools (e.g., Digioh).
- Override default form behaviour to support dynamic functionality like expiry timers, conditional rendering, and score-based image swapping.
- Parse encrypted query parameters and tokens to personalise landing page content.
- Incorporate third-party or remote data (e.g., dealer lists, product lookups) into forms via asynchronous JavaScript.
- Implement client-side tracking and event submission using custom JS logic in coordination with personalisation tags (e.g., P13n).
API & Integration Work:
- Fetch and handle remote data using RESTful APIs within JavaScript-driven experiences.
- Work with JSON payloads to populate form elements and build dynamic UI elements.
- Bridge the gap between client CRM systems and the Zeta platform using front-end scripting where required.
Technical Troubleshooting & Investigations:
- Debug issues with form behaviour, lead delivery failures, or API responses using browser developer tools and techniques such as network inspection and console logging.
- Investigate and resolve anomalies in dynamic rendering, scoring logic, and tag-based tracking mechanisms.
- Assess new or unsupported client requirements and devise feasible JavaScript-based workarounds.
Required Skills & Experience:
- 3+ years hands-on experience in front-end development with a strong focus on JavaScript
- Deep understanding of JavaScript (ES6+), including async/await, event handling, DOM manipulation, and browser APIs
- Experience integrating with REST APIs and handling authentication, error states, and data formatting
- Solid HTML and CSS skills for customising and styling interactive components
- Familiarity with browser dev tools (Chrome/Edge) for inspecting issues and testing scripts
- Experience implementing custom business logic into web forms and overlays (e.g., Digioh or similar platforms)
Desirable Skills:
- Experience using JavaScript in a marketing context: web personalisation, form tracking, user targeting
- Exposure to customer data platforms or marketing automation tools (e.g., Zeta Marketing Platform, Adobe Target, etc.)
- Experience mediating API interactions via orchestration tools (e.g., Airflow) or writing client-side logic to handle fallback flows
- Knowledge of encoding/decoding encrypted query strings and URL-safe tokens
- Familiarity with campaign-based tools like Push Planet or CMS-driven landing pages
Soft Skills:
- Strong problem-solving skills and self-starting attitude
- Ability to balance technical perfection with pragmatic delivery
- Clear communicator, comfortable writing handovers and technical notes
- Willingness to dive into ambiguous requirements and turn them into structured, testable solutions
- Team player comfortable collaborating with cross-functional teams (e.g., delivery, campaign ops, technical account managers)
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Engineering - Software & QARole Category: Software DevelopmentRole: Full Stack DeveloperEmployement Type: Full timeContact Details:
Company: Zeta GlobalLocation(s): Hyderabad
Keyskills: css crm systems javascript json html rest project management dom oracle data analysis business analysis solution development artificial intelligence sql server sql plsql automation tools java linux troubleshooting api doe jira crm
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