Digital Marketing Specialist
- Manipal Hospitals
- 3 - 8 years
- Mysuru
- 3 months ago
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Job Description
Strategic Digital Marketing Planning
- Design and implement comprehensive digital marketing strategies tailored to the healthcare sector.
- Align marketing objectives with patient acquisition, service promotion, and reputation management.
- Allocate and optimize marketing budgets for ROI across digital channels.
Content and Media Campaign DevelopmentPlan, script, and oversee production of:
- Doctor video testimonials: Highlight clinical excellence and trust.
- Patient/hospital service testimonials: Promote service quality and patient satisfaction.
- Short-form video bites for social media: Health tips, doctor interviews, surgical procedures (within privacy laws).
- Podcast episodes featuring hospital doctors: Promote expertise and reach targeted health-conscious audiences.
Social Media and Video Marketing
- Strategize, schedule, and post branded content across Facebook, Instagram, LinkedIn, YouTube, and Twitter.
- Promote video content (testimonials, podcast snippets, short reels) for patient engagement and service visibility.
- Utilize YouTube SEO and shorts to improve discoverability.
Website and SEO Management
- Manage hospital website content, ensuring accurate service listings and rich media integration (video, audio).
- Execute SEO best practices to increase organic visibility of doctors profiles, services, and content.
Paid Advertising and Lead Generation
- Run targeted campaigns on Google Ads, Meta Ads, and YouTube Ads for:
- Specific hospital services (e.g., cardiac check-ups, maternity care).
- Event promotions (health camps, webinars, live podcasts).
- Generate and track qualified patient leads using CRM tools.
Podcast Management and Promotion
- Develop podcast strategy: Topic selection, doctor scheduling, recording, and editing.
- Distribute podcasts on Spotify, Apple Podcasts, YouTube, and hospital platforms.
- Promote episodes using teasers, audiograms, and email campaigns.
Reputation and Brand Management
- Monitor online reviews and patient feedback across platforms (Google, Practo, Facebook, etc).
- Proactively manage the hospitals brand voice and visual identity across digital platforms.
- Collaborate with doctors and patients for genuine testimonial content that aligns with branding goals.
Email Marketing and CRM Integration
- Send regular newsletters and promotional emails featuring new podcast episodes, video content, and service highlights.
- Segment and nurture patient databases based on interests and services used.
Analytics and Reporting
- Track KPIs across digital campaigns: traffic, leads, engagement, video views, and conversions.
- Use insights to optimize campaigns and content formats (e.g., which doctor testimonials drive more appointments).
Team Collaboration and Branding Compliance
- Coordinate with:
- Doctors and clinical departments for participation in media content.
- Legal and compliance teams to ensure privacy (HIPAA/MCI) in patient or testimonial content.
- Creative and production teams for content creation and branding alignment.
Education:
Bachelor's Degree (Minimum). Master's Degree (Preferred)
- Marketing, Communications, Business Administration, or a related field.
- Alternatively, degrees in Healthcare Administration, Public Health, or Health Communication with relevant marketing coursework.
- Certifications in digital marketing or healthcare marketing.
Skills:
1. Digital Marketing Skills
- SEO (Search Engine Optimization): Optimize hospital website content to improve organic search rankings.
- SEM (Search Engine Marketing): Managing paid ad campaigns (Google Ads, Bing Ads).
- Social Media Marketing: Creating and managing campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, and healthcare-focused communities.
- Content Marketing: Developing blogs, newsletters, patient education materials, videos, and other content tailored for patients and healthcare providers.
- Email Marketing: Designing and executing email campaigns for patient engagement, appointment reminders, and community outreach.
- Analytics & Reporting: Using tools like Google Analytics, social media insights, and CRM software to track and analyze campaign performance.
- Marketing Automation: Familiarity with CRM and marketing automation platforms like HubSpot, Salesforce.
2. Branding and Communication Skills
- Brand Management: Maintaining consistent hospital brand voice and messaging across all channels.
- Reputation Management: Monitoring and responding to patient reviews, online ratings, and public feedback.
- Crisis Communication: Skills in managing communication during healthcare emergencies or public health crises.
- Storytelling: Ability to craft compelling patient stories and hospital success narratives.
- Graphic Design Basics: Knowledge of design tools (e.g., Canva, Adobe Creative Suite) to create visual content.
3. Healthcare Industry Knowledge
- Understanding of healthcare regulations (HIPAA compliance for marketing materials).
- Familiarity with patient privacy laws and ethical considerations.
- Awareness of medical terminology and healthcare services offered by the hospital.
- Experience working with medical staff and understanding patient journey.
4. Soft Skills
- Project Management: Ability to coordinate multiple campaigns and collaborate with cross-functional teams.
- Analytical Thinking: Data-driven decision making.
- Creativity: Innovative approach to engage different patient demographics.
- Adaptability: Keeping up with fast-changing digital marketing trends and healthcare environment.
- Communication Skills: Strong interpersonal, presentation, and negotiation skills to engage with Internal & External clients effectively along with a strong leadership, communication, and decision-making skills.
Candidates / Aspirants ready to relocate to Mysore on their own can also apply.
Aspirants are requested to E-mail resume in MS word format only along with photograph and with details on current fixed salary + incentives if any and expected salary.
Please super scribe as "Application for the post of Digital Marketing Specialist - 'Executive' at Manipal Hospital - Mysore" in Subject column when writing / sending / forwarding E-mail.
- Work Location - Mysore - Karnataka - India.
- Note* You can also text WhatsApp message to 9886300*** if we do not respond to your call or email.
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: Manipal HospitalsLocation(s): Mysuru
Keyskills: Digital Marketing Specialist Digital Campaigns Social Media Marketing SEO Performance Marketing Google Analytics Google AdWords Off-page Optimization Search Engine Marketing Content Optimization
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