Marketing Specialist
- Sophos
- 1 - 14 years
- Remote
- 3 months ago
- Email to a friend
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Job Description
- GTM Tool Workflow Management:
- Design, implement, and maintain workflows within GTM tools to support go-to-market initiatives.
- Collaborate with the analytics team to measure and track the ROI of GTM tool workflows.
- Ensure workflows are scalable, reliable, and aligned to GTM business priorities.
- Knowledge of Clay.com is a plus.
- Lead Routing SDR Support:
- Own the development, implementation, and maintenance of lead routing processes for SDR teams.
- Ensure accurate and timely lead assignments to the right reps, improving speed-to-lead and conversion rates.
- Leverage tools such as LeanData and BookIt (experience is a plus) to optimize routing and meeting scheduling.
- Cross-Functional Collaboration:
- Partner closely with analytics, sales operations, and marketing operations to align on goals, processes, and performance metrics.
- Act as a bridge between GTM Operations and execution teams to ensure smooth process adoption.
- Process Improvement Problem-Solving:
- Identify bottlenecks in GTM processes and propose scalable solutions.
- Apply critical thinking and reasoning skills to analyze problems, anticipate impacts, and implement improvements.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: SophosLocation(s): Remote
Keyskills: Global marketing Sales operations HP data protector Process improvement Marketing operations Scheduling Operations Analytics Recruitment Salesforce
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