Manager - Product Content Development
- Presidio Solutions
- 8 - 12 years
- Chennai
- 4 months ago
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Job Description
Major Responsibilities:
- Lead content development in coordination with Product Marketing, Solution Engineering and Portfolio Release and Readiness stakeholders aligning with key initiatives, product roadmaps and sales priorities.
- Manage team of Content Creators ensuring high-quality output and consistent brand messaging across all materials.
- Own content governance including editorial standards, review processes, and approval workflows.
- Partner with Services Product Management to develop content roadmaps supporting product launches and updates.
- Collaborate with portfolio, Sales Leadership, product marketing and enablement to identify content gaps and prioritize development based on field needs.
- Establish metrics and KPIs for content effectiveness, driving continuous improvement based on usage analytics.
- Maintain master content calendar coordinating across product releases, campaigns, and sales initiatives. Provide regular status and updates on content creation process and completions
- Work with Marketing / Brand management to help Develop content frameworks and templates ensuring scalability and consistency across service offerings.
- Lead content audits to identify outdated materials and drive refresh initiatives.
- Interface with Marketing to ensure alignment between corporate messaging and sales enablement content.
- Champion best practices in B2B technology content development and sales enablement.
- Manage content technology stack including BigTinCan optimization and integration with other sales tools.
- Drive innovation in content formats including interactive tools, video assets, and digital experiences.
- Oversee budget for content development including external resources and production costs.
Technology/Area of Specialization:
- Deep expertise in B2B technology content strategy and sales enablement best practices.
- Comprehensive understanding of services, cloud transformation, and IT solutions selling.
- Advanced knowledge of content management systems, sales enablement platforms, and marketing automation tools.
- Experience with content analytics and ROI measurement for sales materials.
- Understanding of modern buyer journey and digital selling methodologies.
- Familiarity with AI-powered content tools and personalization technologies.
Basic Knowledge, Skills, and Abilities:
- Strategic thinking to align content initiatives with business objectives and revenue goals.
- Leadership skills to build and develop high-performing content teams.
- Excellent communication abilities for executive stakeholder management.
- Project management expertise to oversee complex content programs.
- Data-driven mindset for measuring and optimizing content performance.
- Creative vision balanced with practical execution capabilities.
- Change management skills to drive adoption of new content strategies.
- Cross-functional collaboration abilities to work with diverse stakeholders.
Required Skills:
- 7-10 years of progressive content development experience with 3+ years in leadership roles.
- Bachelor's degree in Marketing, Communications, or related field; Master's degree preferred.
- Proven track record leading content teams in B2B technology environments.
- Experience with sales enablement in complex, solution-selling organizations.
- Deep expertise in content strategy, editorial planning, and production management.
- Hands-on, player Coach mentality driving team-based focus on delivery of world-class content.
- Proficiency with content management systems and sales enablement platforms.
- Strong understanding of services and enterprise IT buying processes.
- Demonstrated ability to measure and improve content ROI.
Competencies Required:
- Strategic Content Leadership
- Team Development
- Executive Communication
- Innovation and Vision
- Data-Driven Decision Making
- Cross-functional Influence
- Quality Excellence
- Change Leadership
- Business Partnership
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Content, Editorial & JournalismRole Category: Content Management (Print / Online / Electronic)Role: Content Creation / WriterEmployement Type: Full timeContact Details:
Company: Presidio SolutionsLocation(s): Chennai+ View Contact
Keyskills: Powerpoint Presentation Skills Excel Excel Powerpoint MS Office Tools Power Point Presentation MS Office Word
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