Head of Marketing
- Net Solutions
- 12 - 18 years
- Mohali, Chandigarh
- 4 months ago
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Job Description
Reports To: CEO / Leadership Team
Primary Responsibilities
1. Strategic Marketing Planning
- Develop and implement a comprehensive global marketing strategy (inbound and outbound) aligned with business objectives.
- Conduct market and competitor analysis to refine positioning and value proposition.
- Build detailed buyer personas and map customer journeys to optimize campaigns.
- Define KPIs to measure campaign effectiveness, lead quality, and pipeline contribution.
2. Inbound Marketing
- Drive inbound programs that attract and convert leads through SEO, content marketing, and digital campaigns.
- Develop high-value content assets (blogs, white papers, case studies, videos, newsletters, webinars) to position Net Solutions as a thought leader.
- Optimize website, marketing automation, and lead nurturing workflows to capture and engage prospects.
- Track and optimize inbound funnels for continuous improvement.
3. Outbound Marketing
- Design and execute targeted outbound campaigns (email outreach, ABM, industry events, customer-focused webinars, partnerships).
- Work closely with sales to identify priority accounts and build account-based marketing (ABM) strategies.
- Manage direct campaigns via digital advertising, analyst/media partnerships, and industry-specific platforms.
- Strengthen relationships with analysts, media, and ecosystem partners to amplify market presence.
4. Digital Marketing & Channel Management
- Execute integrated campaigns across paid, owned, and earned channels.
- Manage SEO, PPC (LinkedIn, Google Ads), and social channels (LinkedIn, YouTube).
- Drive virtual events and webinars to engage target audiences globally.
- Collaborate with external vendors/agencies to scale campaigns effectively.
5. Marketing Technology & Analytics
- Leverage marketing automation and CRM platforms for end-to-end campaign execution.
- Implement robust performance measurement frameworks (KPIs, ROI tracking).
- Deliver regular insights and reports on campaign effectiveness.
- Continuously refine marketing strategies through analytics and testing.
6. Sales Enablement & Collaboration
- Partner with sales leadership to align inbound & outbound marketing with pipeline growth.
- Develop sales enablement tools (pitch decks, collateral, competitive intelligence).
- Support lead generation, nurturing, and deal acceleration with targeted webinars and events.
7. Team Leadership & Development
- Lead, mentor, and inspire a global marketing team spanning multiple geographies.
- Build high-performing teams across content, digital, product marketing, and demand generation.
- Foster a collaborative, innovation-driven culture with clear performance goals and accountability.
- Manage external partners and agencies to augment team capabilities.
Key Requirements
- 12-18 years of progressive marketing experience, including 5+ years in a senior leadership role within IT services, digital consulting, or SaaS.
- Proven expertise in inbound and outbound marketing, including webinars, demand generation, and global campaigns.
- Strong track record of leading and scaling global marketing teams across functions and regions.
- Demonstrated success in building brands and delivering measurable growth outcomes.
- Experience managing significant budgets and external agencies/partners.
- Deep understanding of digital transformation, AI/GenAI, product engineering, and cloud solutions.
- Proficiency in marketing automation, CRM, and analytics tools (HubSpot, Marketo, LinkedIn Marketing Solutions, Google Analytics).
- Exceptional leadership, communication, and executive presence.
- MBA in Marketing / Business Strategy preferred.
Desired Skills
- Strategic mindset with executional excellence.
- Strong collaboration, communication, and influencing abilities.
- Passion for innovation, customer success, and continuous learning.
- Familiarity with Microsoft Partner ecosystem (a plus).
- Ability to thrive in a fast-paced, global environment.
Why Join Us
- Lead the global marketing function for a high-growth digital consulting firm.
- Shape brand strategy and accelerate demand through webinars, thought leadership, and digital campaigns.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Net SolutionsLocation(s): Mohali, Chandigarh+ View Contact
Keyskills: inbound artificial intelligence marketing automation product engineering crm digital marketing analytics tool advertising sales marketing campaigns cloud applications saas marketo lead generation google analytics seo digital transformation hubspot
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