Data Scientist
- Blend360 India
- 0 - 5 years
- Hyderabad
- 4 months ago
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Job Description
- Data Integration: Combining client first-party, third-party, and campaign-level data across digital, offline, and emerging channels into a unified modeling framework.
- Model Development: Building and validating media mix models (MMM) using advanced statistical and machine learning techniques such as hierarchical Bayesian regression, regularized regression (Ridge/Lasso), and time-series modeling.
- Scenario Simulation: Enabling stakeholders to forecast outcomes under different budget allocations through simulation and optimization algorithms.
- Deployment & Visualization: Using Streamlit to build interactive, client-facing dashboards for model exploration, scenario planning, and actionable recommendation delivery.
- Scalability: Engineering the system to support multiple clients across industries with varying data volumes, refresh cycles, and modeling complexities.Responsibilities
- Develop, validate, and maintain media mix models to evaluate cross-channel marketing effectiveness and return on investment.
- Engineer and optimize end-to-end data pipelines for ingesting, cleaning, and structuring large, heterogeneous datasets from multiple marketing and business sources.
- Design, build, and deploy Streamlit-based interactive dashboards and applications for scenario testing, optimization, and reporting.
- Conduct exploratory data analysis (EDA) and advanced feature engineering to identify drivers of performance.
- Apply Bayesian methods, regularization, and time-series analysis to improve model accuracy, stability, and interpretability.
- Implement optimization and scenario-planning algorithms to recommend budget allocation strategies that maximize business outcomes.
- Collaborate closely with product, engineering, and client teams to align technical solutions with business objectives.
- Present insights and recommendations to senior stakeholders in both technical and non- technical language.
- Stay current with emerging tools, techniques, and best practices in media mix modeling, causal inference, and marketing science.
- Bachelor s or Master s degree in Data Science, Statistics, Computer Science, Applied Mathematics, or related field.
- Proven hands-on experience in media mix modeling, marketing analytics, or econometrics.
Job Classification
Industry: Industrial AutomationFunctional Area / Department: Data Science & AnalyticsRole Category: Data Science & Machine LearningRole: Full Stack Data ScientistEmployement Type: Full timeContact Details:
Company: Blend360 IndiaLocation(s): Hyderabad
Keyskills: Computer science Data analysis Product engineering Simulation GCP Data processing Econometrics Marketing strategy SQL Python
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Blend360 India
BLEND360 is an award-winning, new breed Data Science Solutions Company focused on powering exceptional results to our Fortune 500/1000 clients and other organizations. We are a hyper growth company - born at the intersection of advanced analytics, data and technology. ...
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