Senior Digital Advertising Strategist
- Pattern Technologies
- 4 - 7 years
- Pune
- 4 months ago
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Job Description
Core Responsibilities - Strategic Leadership Execution- Own the end-to-end execution of the advertising strategy for brands across Amazon, Noon, and other digital marketplaces in the MENA region.
- Lead on-boarding, media planning, budget allocation, and campaign execution to achieve sales, RoAS, and brand growth targets.
- Develop and refine advertising best practices, ensuring structured and scalable campaign management processes.
- Take ownership of advertising budgeting, forecasting, and forward-looking planning in collaboration with Merchandising, Brand Management, and Finance teams.
- Identify and implement automation opportunities to improve campaign efficiency and performance.
- Provide mentorship and guidance to junior team members, ensuring knowledge transfer and operational excellence.
- Collaborate with the brand management team to align marketplace advertising goals with broader multi-channel digital marketing efforts, including social media and search advertising.
Core Responsibilities - Performance Optimization Innovation
- Conduct deep-dive analyses on advertising performance, ensuring campaigns are optimized for visibility, conversion, and efficiency.
- Research and implement advanced bidding strategies, audience segmentation techniques, and keyword optimization methods.
- Drive A/B testing initiatives for ad creatives, placements, and messaging to continuously enhance campaign performance.
- Stay ahead of platform updates, algorithm changes, and new features to refine advertising strategies proactively.
- Utilize 3rd-party tools to enhance advertising performance and automation.
Core Responsibilities - Stakeholder Partner Management
- Own relationships with brand managers, external partners, and platform representatives to ensure alignment on advertising goals.
- Present advertising proposals and performance reviews to senior stakeholders, providing data-backed insights and strategic recommendations.
- Negotiate advertising budgets with internal teams and external partners, ensuring efficient allocation and maximum impact.
- Lead monthly and quarterly business reviews with partners, analyzing results and refining strategies accordingly.
- Build a culture of collaboration and accountability within the team, ensuring seamless execution of campaigns and reporting processes.
Qualifications Experience
- 5-7 years of experience in digital advertising, with at least 4 years focused on eCommerce marketplaces (Amazon, Noon, etc.).
- Proven expertise in managing large-scale advertising campaigns on Amazon, including experience with DSP, Sponsored Ads, Amazon Cloud Services and bid automation tools.
- Experience of leading a team and mentoring colleagues would be a plus.
- Strong problem-solving skills, with the ability to operate in a fast-paced and dynamic environment.
- Advanced data analytics skills, with the ability to extract insights and make data-driven strategic decisions.
- Proficiency in Microsoft Office, especially Excel, PowerPoint, and Word, for data analysis, reporting, and presentations.
- Hands-on experience with third-party tools is a plus.
- Knowledge of Google Ads and social media marketing (Meta, TikTok, etc.) to support cross-channel advertising strategies is a plus.
- Strong client management skills, with the ability to navigate complex relationships and drive business outcomes.
- Excellent verbal and written communication skills, with the ability to present insights and strategies effectively to senior stakeholders.
- Ability to prioritize tasks, manage multiple projects simultaneously, and handle ambiguity effectively.
- A proactive mindset with a focus on continuous improvement, automation, and innovation.
Our Core Values
- Data Fanatics: Our edge is always found in the data
- Partner Obsessed: We are obsessed with partner success
- Team of Doers: We have a bias for action
- Gamechangers: We encourage innovation
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Classification
Industry: RetailFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Advertising ManagementEmployement Type: Full timeContact Details:
Company: Pattern TechnologiesLocation(s): Pune+ View Contact
Keyskills: Social media marketing Data analysis Bidding Brand management Campaign management Digital marketing Merchandising Forecasting Media planning Client management
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Pattern Technologies
Pattern is the premier partner for global e-commerce acceleration and is headquartered in Utah's Silicon Slopes tech hubwith offices in Asia, Australia, Europe, the Middle East, and North America. Valued at $2 billion, Pattern has been named one of the fastest-growing tech companies in North Amer...
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